Media Lab: Inventing the Future at Mit

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Brand, creator-editor of the Whole Earth Catalog, here offers serious-minded readers a close-up view of what research scientists at MIT's $45-million Media Lab are dreaming up for the coming century. The lab, under founder-director Nicholas Negroponte, has gathered together such scientific giants as Marvin Minsky, Seymour Papert and Jerome Wiesner among other lesser-known creative minds committed to working on the horizons of the computer world. This is visionary material, demanding reading even for those knowledgeable about the communications revolution. Brand focuses on Media Lab specificsresearch projects by teams developing concepts such as synthetic holograms, e-mail, personal newspapers and an astonishing Connection Machine using over 65,000 processors in parallel. The technologies described are stunning, but perhaps even more intriguing are Brand's discussions of newly emerging concepts, and his vision of ``humanism through machines.'' Photos. 60,000 first printing; author tour. (September)
Library Journal
Brand (the Whole Earth Catalog, the Whole Earth Software Catalog ) went to the MIT Media Lab for three months, seeking to gain a clear view of the future. Later, he studied the field of communications technologysifting the data he collected, reading the journals, and analyzing the Lab's activities. The resulting book examines the Lab's various programs and considers the direction and consequences of the communications revolution worldwide. The work being done at MIT is fascinating: multidisciplinary, multimedia communications research that ``assumes that if it the Media Lab helps take care of the individual, computer-augmented individuals will take better care of the world.'' Brand's philosophical musings are fascinating, too, and thought-provoking. For general readers and specialists. Hilary D. Burton, Lawrence Livermore National Lab. , Livermore, Cal.
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Product Details

  • ISBN-13: 9780670814428
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 9/28/1987
  • Pages: 256
  • Product dimensions: 1.00 (w) x 1.00 (h) x 1.00 (d)

Meet the Author

Stewart Brand

Stewart Brand is the founder of The Whole Earth Catalog and Co-Evolution Quarterly. He is the author of The Media Lab: Inventing the Future at MIT and How Buildings Learn: What Happens After They're Built, and is the Director of the Global Business Network in Emeryville, California. He lives on a tugboat in San Francisco Bay.
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