The Media of Mass Communication / Edition 9

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ninth Good [ No Hassle 30 Day Returns ] [ Edition: ninth ] Publisher: Pearson Allyn & Bacon Pub Date: 2/24/2008 Binding: Paperback Pages: 536.

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ninth Good [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: ninth ] Publisher: Pearson Allyn & Bacon Pub Date: 2/24/2008 Binding: Paperback Pages: 536.

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Overview

This up-to-date, thoughtful, and reader-friendly presentation of the mass media, media messages, and media issues "uses the media to teach the media." Widely praised for its ability to make learning interesting, Vivian excites readers as they explore the ever-changing subject of mass communication. The book retains its emphasis on the challenges of media while building on its extensive coverage of media history, effects, and culture. Every chapter reflects the most current statistics, issues, and challenges facing the media today. For mass communication students and enthusiasts.
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Editorial Reviews

Booknews
This edition of Vivian's introductory text (which was first published in 1991) includes the password to a supplemental Web site. To the book-oriented it may seem like a marketing gimmick, but the site does provide access to resources not listed in the printed text, such as links to relevant professional organizations and information about media-related careers. The text surveys topics including the overall pervasiveness of the mass media, books, magazines, newspapers, records, movies, radio, television, the Web, journalism, public relations, advertising, and issues such as ethics, law, and media's impact on society. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780205521104
  • Publisher: Allyn & Bacon, Inc.
  • Publication date: 2/28/2008
  • Series: MyCommunicationLab Series
  • Edition description: Older Edition
  • Edition number: 9
  • Pages: 536
  • Product dimensions: 8.50 (w) x 10.82 (h) x 0.84 (d)

Table of Contents

1 the mass media 2
2 books 30
3 magazines 54
4 newspapers 78
5 records 108
6 movies 132
7 radio 158
8 television 184
9 the web 218
10 journalism 248
11 public relations 284
12 advertising 312
13 media research 342
14 mass communication 364
15 mass media and individuals 384
16 mass media and society 414
17 mass media and political systems 436
18 mass media law 464
19 ethics and the mass media 492
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  • Anonymous

    Posted March 18, 2009

    The Media of Mass Communication

    I was not very happy with my purchase and returned it twice, the second time for a refund. Not really your fault because you sell "textbooks" and not the package that was required.

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  • Anonymous

    Posted February 26, 2010

    No text was provided for this review.

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