Media of Mass Communication / Edition 9

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Overview

Some key features for this edition include:
  • New emphasis on the relevance of Visual Storytelling in today's media.
  • Updated features provide readers with additional information about specialized topic areas:
    • Opening vignettes use current issues to introduce the concepts to be discussed in each chapter.
    • “Media People” boxes profile key figures in media industries;
    • Full-page, visually-enhanced “Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context.
  • Global Emphasis throughout the book highlights media diversity and cultural issues for readers to help foster a deeper understanding of media literacy in today’s global economy.
  • Learning tools and enhanced pedagogy—including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-help readers understand central concepts and prepare for the course.
  • Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows readers to examine different aspects of mass communication on their preferred schedule.

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Editorial Reviews

Booknews
This edition of Vivian's introductory text (which was first published in 1991) includes the password to a supplemental Web site. To the book-oriented it may seem like a marketing gimmick, but the site does provide access to resources not listed in the printed text, such as links to relevant professional organizations and information about media-related careers. The text surveys topics including the overall pervasiveness of the mass media, books, magazines, newspapers, records, movies, radio, television, the Web, journalism, public relations, advertising, and issues such as ethics, law, and media's impact on society. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780205632541
  • Publisher: Pearson
  • Publication date: 3/1/2009
  • Series: MyCommunicationLab Series
  • Edition description: Study Guid
  • Edition number: 9
  • Pages: 608
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.90 (d)

Table of Contents

Part One: The Mass Media

CHAPTER 1: MASS MEDIA LITERACY

Chapter Opener

Media Ubiquity

Media Literacy

Human Communication

Media and Society

Media Economics

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Media Case Study: Cultivating Readers

Media Timeline

Media People: Phil Donahue

Media People: Rupert Murdoch

CHAPTER 2: MEDIA TECHNOLOGY

Chapter Opener

Media Technology

Printing

Chemistry

Electronics

New Technologies

Digital Integration

Technology and Mass Communication

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Case Study

Media Timeline: Technology

Media People: Steve Jobs

CHAPTER 3: BOOKS

Chapter Opener

Influence of Books

Books and American Culture

Book Industry

New Technology and Books

Book Products

Book Trends

Book Challenges and Issues

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Media People: William Holmes McGuffey

Media People: Jane Friedman

Media People: Jeff Bezos

Media Case Study: O.J. Simpson’s How-To

Media Timeline: Books

CHAPTER 4: NEWSPAPERS

Chapter Opener

Newspaper Industry

Newspaper Products

Newspaper Ownership

National Dailies

New York Times

Hometown Newspapers

Gannett Initiative

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Case Study: The Vanishing Correspondent

Media Timeline: Newspaper Milestones

Media People: Arthur Sulzberger Jr.

CHAPTER 5: MAGAZINES

Chapter Opener

Influence of Magazines

Magazine Innovations

Magazine Products

Magazine Industry

Magazines as Niche Media

New Competition

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Case Study: Magazines and the Internet

Media Timeline: Magazines

Media People: Margaret Bourke-White

Media People: DeWitt and Lila Wallace

Media People: Sara Josepha Hale

CHAPTER 6: SOUND RECORDING

Chapter Opener

Recording Industry

Downloads

Authorized Downloads

Artistic Autonomy

Regulatory Pressure

Dependence on Radio

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Case Study: Podcasting Evolution

Media Timeline

Media People: Shawn Fanning

Media People: 50 Cent

CHAPTER 7: MOTION PICTURES

Chapter Opener

Significance of Movies

Movie Products

Hollywood Studios

Movie Production

Exhibition Shift

Blockbusters

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Case Study: In-Your-Face Documentaries

Media Timeline: Movies

Media People: Robert Flaherty

Media People: Lourdes Portillo

Media People: Sherry Lansing

Media People: Walt Disney

Media People: Steven Spielberg

CHAPTER 8: RADIO

Chapter Opener

Influence of Radio

Radio Content

Commercial Terrestrial Radio

Corporate Radio

Public Radio

Satellite Radio

Whither Radio?

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Media Case Study: Civility on the Airwaves

Media Timeline: Radio

Media People: Gordon McLendon

Media People: Edward R. Murrow

Media People: Terry Gross

Media People: Howard Stern

CHAPTER 9: TELEVISION

Chapter Opener

Television in Transition

Over-Air Delivery

Cable Delivery

Satellite-Direct Delivery

Video on Demand

Economics of Television

Public Television

Future for Television

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Media Case Study: Television as Baby-Sitter

Media People: Ed Parsons

Media People Susan Zirinsky

Media Timeline: Television Technology

CHAPTER 10: INTERNET

Chapter Opener

Influence of Internet

Internet Origins

World Wide Web

The Internet Industry

Reshaping the Internet

Internet Issues

Internet Future

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Case Study: How Do Bloggers Know What They Know?

Media People: Tim Berners-Lee

Media People: Marc Andreesen

Media Timeline: Internet

Media People: Gordon Moore

Media People: Glenn Reynolds

Part Two: Mass Messages

CHAPTER 11: NEWS

Chapter-Opener

Journalism Traditions

Concept of News

Truth and News

Personal Values in News

Variables Affecting News

Influences on News

Confidential Sources

Journalism Trends

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Case Study: Reporter’s Choice: Tell or Jail?

Media People: Benjamin Day

Media People: James Gordon Bennett

Media People: Seymour Hersh

Media People: Ida Tarbell

Media Timeline: News

CHAPTER 12: Public Relations

Chapter-Opener

Importance of Public Relations

Origins of Public Relations

Structure of Public Relations

Public Relations Services

Public Relations and Advertising

Media Relations

Directions for Public Relations

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Case Study: Crisis Management at Time

Media Timeline: Public Relations

Media People: Paul Garrett

Media People: Jack Abramoff

Media People: Leslie Unger

Media People: Edward Bernays

CHAPTER 13: ADVERTISING

Chapter Opener

Importance of Advertising

Origins of Advertising

Advertising Agencies

Placing Advertisements

New Advertising Platforms

Brand Strategies

Advertising Tactics

New Advertising Tactics

Advertising Regulation

Problems and Issues

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Media Case Study: Countering Cultural Imperialism

Media Timeline: Advertising

Media People: Dave Balter

CHAPTER 14: ENTERTAINMENT

Chapter-Opener: High-Speed Transportation

Entertainment in History

Performance as Media Entertainment

Story-Telling

Music

Sports as Media Entertainment

Sex as Media Content

Gaming as Media Content

Artistic Values

Pop Art

Chapter Wrap-Up

Review Questions

Critical Thinking

For Further Learning

Keeping Up to Date

Boxes:

Media People: Nancy Tellum

Case Study: Has Hollywood Institutionalized Racism?

CHAPTER 15: MEDIA RESEARCH

Chapter-Opener

Public-Opinion Sampling

Measuring Audience Size

Audience Measurement Techniques

Measuring Audience Reaction

Audience Analysis

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Media Case Study: Tracking Technology

Media People: George Gallup

Media People: Andy Kohut

Media People: Richard Schwartz

Media Timeline: Media Research

Part Three: Mass Media Issues

CHAPTER 16: MASS MEDIA EFFECTS

Chapter Opener: Orson Welles

Effects Theory

Lifestyle Effects

Attitudes Effects

Social Stability

Cultural Effects

Behavioral Effects

Media-Depicted Violence

Individual Selectivity

Chapter Wrap-Up

Concepts, Terms, People

Media Sources

Review Questions

Thematic Chapter Summary

Boxes:

Media Timeline

Case Study: Media Advocacy: Will It Make a Difference?

Media People: Kathleen Rutledge

Media People: George Gerbner

CHAPTER 17: GLOBAL MASS MEDIA

Chapter Opener: The Hellfire Pictures

Mass Media and Nation-States

War as a Libertarian Test

Arab Media Systems

Mass Media and Terrorism

Battle for Iran

China Media

Distinctive Media Systems

Media Pressure Points

Chapter Wrap-Up

Review Questions

Thematic Chapter Summary

Boxes:

Media Case Study: Vanishing Foreign Correspondent

Media People: Kimberly Dozier

Media People: Jineth Bedoya Lima

Media People: Bill Xia

Media People: Orhan Pamuk

CHAPTER 18: MASS MEDIA AND GOVERNANCE

Chapter-Opener: Populist Appeals

Media Role in Governance

Media as Information Sources

Media Effects on Governance

Government Manipulation of Media

Status of the Watchdog

Political Campaigns

Campaign Blogs

Media-Government Issues

Chapter Wrap-Up

Concepts Terms, People

Media Sources

Review Questions

Thematic Chapter Summary

Boxes:

Case Study: Governance or Journalistic Failure?

Media People: Donna Brazile

Media People: Helen Thomas

Media People: Tony Snow

CHAPTER 19: MASS MEDIA LAW

Chapter Opener

Intellectual Property

Free Expression

Broadening Protection

Defamation

Indecency

Privacy Law

Journalism Law

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Case Study: The Price of Free Music

Media Timeline: Mass Media Law

Media People: Jay Near

Media People: Clarence Brandenburg

Media People: John Brinkley

CHAPTER 20: ETHICS

Chapter Opener

The Difficulty of Ethics

Media Ethics

Moral Principles

Process vs. Outcome

Potter’s Box

Ethics and Other Issues

Unsettled, Unsettling Questions

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

Media Timeline: Media Ethics

Media People: Charlie Gay

Media People: Ted Cohen

Media People: Arthur Ashe

Media Case Study: Government Definition of Ethics

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  • Anonymous

    Posted March 18, 2009

    The Media of Mass Communication

    I was not very happy with my purchase and returned it twice, the second time for a refund. Not really your fault because you sell "textbooks" and not the package that was required.

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  • Anonymous

    Posted February 26, 2010

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