The Media of Mass Communication / Edition 8

The Media of Mass Communication / Edition 8

by John Vivian
     
 

This textbook identifies the eight mass media, the major content forms disseminated by the media to mass audiences, and the effects of mass media on individual lives and on the global society. The sixth edition features a companion web site with two new chapters on photography and political propaganda.

Annotation © Book News, Inc., Portland, OR See more details below

Overview

This textbook identifies the eight mass media, the major content forms disseminated by the media to mass audiences, and the effects of mass media on individual lives and on the global society. The sixth edition features a companion web site with two new chapters on photography and political propaganda.

Annotation © Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780205477531
Publisher:
Pearson
Publication date:
03/30/2006
Series:
MyMassCommLab Series
Edition description:
Older Edition
Pages:
516
Product dimensions:
8.40(w) x 10.80(h) x 0.80(d)

Table of Contents

1the mass media2
2books30
3magazines54
4newspapers78
5records108
6movies132
7radio158
8television184
9the web218
10journalism248
11public relations284
12advertising312
13media research342
14mass communication364
15mass media and individuals384
16mass media and society414
17mass media and political systems436
18mass media law464
19ethics and the mass media492

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