The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World

The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World

by David Henderson
     
 

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THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand

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Overview

THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.- Mark Cuban, billionaire entrepreneur & chairman of HDNet Television, says, In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty. - Ted Leonsis, Vice Chairman Emeritus of AOL & Owner of Washington Capitals, says, To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details-in an easy-to-digest manner-how to do so, and to thine own self be true.

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Editorial Reviews

Louis Columbus
5-star review: From the plain-spoken writing style of David Henderson to the rich insights he freely shares, this book is exceptional in the value it delivers in the area of communications.
Bottom line: From the candid criticisms and insights he delivers regarding journalism, marketing communications, and public relations to the prescriptive guidance shared, this book is one that can make you a better manager not only of your companies communications' strategies but your own as well.
David Meerman Scott
..is terrific because David Henderson has been a success both as a journalist and as a media-relations practitioner.
If you are in media relations or corporate communications you got to read this book. Now. If you’re a CEO who wants to influence the media the way Steve Jobs does at Apple it is a must read. I found the discussions on how and why it is essential to take media relations in-house and not trust your reputation to a bloated PR agency to be absolutely esential information.
Steve Kayser
Though targeted at Business Executives and focused on how-to-deal professionally with the Media, it is in fact, a book...should be mandatory reading in high schools and colleges.
The lessons in this book are culled from Henderson's years of experience as an Emmy Award-winning former CBS Network News correspondent. Told in a true storytelling style they detail a journey of dealing and working with world-wide luminaries like Dan Rather, Walter Cronkite, Mark Cuban, Steve Jobs & Bob Schieffer
Richard R. Blake
Henderson begins the book with an insider’s perspective on up-to-the-minute ways leaders are made and become recognized in today’s competitive media world. He stresses the importance of strategic positioning, reputation, and image management which create clear messages that produces influence. He offers the reader insight into the distinctive techniques which make news. Henderson communicates clearly with charismatic excitement with persuasiveness.
Eric Mondschein
5-star review: David Henderson in The Media Savvy Leader, assists the reader in understanding the the importance of developing a message and how to effectively obtain coverage for whatever it is you wish the media to take note of and interest in. As a journalist, David knows from the inside, how the media works, thinks and more importantly, how to interest it in you and what you have to say. This book is a must for any leader who wishes to get his or her message across.

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Product Details

ISBN-13:
9781934759202
Publisher:
Reed, Robert D. Publishers
Publication date:
01/08/2009
Pages:
272
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)

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