The Medium Is the Massage

The Medium Is the Massage

by Marshall McLuhan
     
 
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book.
With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, 'so pervasive are they in their personal, political, economic, aesthetic

Overview

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book.
With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'.

McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

Editorial Reviews

Library Journal - Library Journal
From the "I can't believe this went out of print" file come two of McLuhan's signature titles. Though a lot of this may seem like freaky rantings from the Sixties (LJ 6/1/67 and LJ 11/1/68, respectively), many of McLuhan's observations on technology, violence, etc., still ring true.

Product Details

ISBN-13:
9780141035826
Publisher:
Penguin Group (USA)
Publication date:
09/28/2008

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