The Millennium Election: Communication in the 2000 Campaign / Edition 1

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Before Florida, there was a campaign. Though traditional on many levels of communication among candidates, media, and voters, the 2000 campaign also featured new and innovative communication approaches in the presidential, Congressional, and state elections. The Millennium Election highlights some of the most important campaign communication from the 2000 contests, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors' diverse studies and viewpoints show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication—and these forms must work together to engage a new generation of voters.

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Editorial Reviews

J. Gregory Payne
This comprehensive book is a must for anyone interested in the dynamics of campaign 2000 and the study of political communication. Its academic and practical depth and breadth—from political ads, debates, new media, and political strategies to other parts of the most bizarre election in our nation's history—provides a pristine prism for understanding not just the past campaign, but also the political perspectives, insights, and leadership styles of the 'winners' as they attempt to engage the public with their eyes on 2004. The authors deserve kudos for their effort.
Bruce Gronbeck
The Millennium Election captures, in concrete studies, a broader range of campaign communication activities than any book I've seen. The writing and analysis are thoughtful, crisp, and right on the money.
Judith Trent
A must-have, new research-based book that has as its focus the critical communication factors necessary to provide definitive answers for the question, 'What really happened in the 2000 election?'
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Product Details

  • ISBN-13: 9780742525108
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 10/15/2003
  • Series: Communication, Media, and Politics Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 280
  • Product dimensions: 5.86 (w) x 8.94 (h) x 0.64 (d)

Meet the Author

Lynda Lee Kaid is professor of telecommunication and senior associate dean of the College of Journalism and Communications at the University of Florida. John C. Tedesco is assistant professor of Communication Studies at Virginia Tech. Dianne G. Bystrom has served as the director of the Carrie Chapman Catt Center for Women and Politics at Iowa State University since 1996. Mitchell S. McKinney is assistant professor of Communication at the University of Missouri, Columbia.

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Table of Contents

Introduction: Before Florida, There Was a Campaign ... 1
1 Style and Effects of the Bush and Gore Spots 5
2 Myth and Anti-Myth in Presidential Campaign Films 2000 17
3 Issue Advocacy and Political Advertising in Election 2000 27
4 Viewer Reactions to the 2000 Presidential Debates: Learning Issue and Image Information 43
5 Character versus Competence: Evidence from the 2000 Presidential Debates and Election 59
6 Lockbox and Fuzzy Math: Associations of Viewers' Debate Recall and Partisan Strength in the 2000 Presidential Campaign 73
7 Metacoverage of the Press and Publicity in Campaign 2000 Network News 89
8 Representations of the Public and Public Opinion in National Television Election News 105
9 Watching the Adwatchers: Examination of Adwatch Stories from the 2000 Election 117
10 Issue Agendas in Candidate Messages versus Media Coverage: Are Women and Men on the Same Page? 147
11 Candidates as Comedy: Political Presidential Humor on Late-Night Television Shows 165
12 Organizing an Online Campaign: The Legacy of 179
13 Differences and Similarities in Use of Campaign Websites during the 2000 Presidential Election 189
14 Prelude to a Divide: Who Had Access in 2000? 201
15 Political Discussion and Media Use: Contrasts between Early and Late Campaign Phases 217
16 Across the Ages: Views of the 2000 Debates from College Freshmen to Senior Citizens 229
17 The Voice of Young Citizens: A Study of Political Malaise in Campaign 2000 243
Index 257
About the Contributors 261
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