The Millennium Election: Communication in the 2000 Campaign / Edition 1

The Millennium Election: Communication in the 2000 Campaign / Edition 1

by Lynda Lee Kaid
     
 

ISBN-10: 0742525104

ISBN-13: 9780742525108

Pub. Date: 10/15/2003

Publisher: Rowman & Littlefield Publishers, Inc.

Kaid (telecommunication, U. of Florida), Tedesco (communication studies, Virginia Tech), Bystrom (politics, Iowa State U.), and McKinney (communication, U. of Missouri) present the results of a research project that sought to explore the range of communication used by political and media actors during the 2000 presidential campaigns, as well as its impact on the…  See more details below

Overview

Kaid (telecommunication, U. of Florida), Tedesco (communication studies, Virginia Tech), Bystrom (politics, Iowa State U.), and McKinney (communication, U. of Missouri) present the results of a research project that sought to explore the range of communication used by political and media actors during the 2000 presidential campaigns, as well as its impact on the political socialization of young voters. The impact of different campaign techniques, including use of the Internet and campaign films for national conventions, is also discussed. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780742525108
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
10/15/2003
Series:
Communication, Media, and Politics Series
Edition description:
New Edition
Pages:
280
Product dimensions:
5.86(w) x 8.94(h) x 0.64(d)

Table of Contents

Preface
Acknowledgments
Introduction: Before Florida, There Was a Campaign ...1
1Style and Effects of the Bush and Gore Spots5
2Myth and Anti-Myth in Presidential Campaign Films 200017
3Issue Advocacy and Political Advertising in Election 200027
4Viewer Reactions to the 2000 Presidential Debates: Learning Issue and Image Information43
5Character versus Competence: Evidence from the 2000 Presidential Debates and Election59
6Lockbox and Fuzzy Math: Associations of Viewers' Debate Recall and Partisan Strength in the 2000 Presidential Campaign73
7Metacoverage of the Press and Publicity in Campaign 2000 Network News89
8Representations of the Public and Public Opinion in National Television Election News105
9Watching the Adwatchers: Examination of Adwatch Stories from the 2000 Election117
10Issue Agendas in Candidate Messages versus Media Coverage: Are Women and Men on the Same Page?147
11Candidates as Comedy: Political Presidential Humor on Late-Night Television Shows165
12Organizing an Online Campaign: The Legacy of McCain2000.com179
13Differences and Similarities in Use of Campaign Websites during the 2000 Presidential Election189
14Prelude to a Divide: Who Had Access in 2000?201
15Political Discussion and Media Use: Contrasts between Early and Late Campaign Phases217
16Across the Ages: Views of the 2000 Debates from College Freshmen to Senior Citizens229
17The Voice of Young Citizens: A Study of Political Malaise in Campaign 2000243
Index257
About the Contributors261

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