The Millennium Election: Communication in the 2000 Campaign

The Millennium Election: Communication in the 2000 Campaign

by Lynda Lee Kaid
     
 

Kaid (telecommunication, U. of Florida), Tedesco (communication studies, Virginia Tech), Bystrom (politics, Iowa State U.), and McKinney (communication, U. of Missouri) present the results of a research project that sought to explore the range of communication used by political and media actors during the 2000 presidential campaigns, as well as its impact on the…  See more details below

Overview

Kaid (telecommunication, U. of Florida), Tedesco (communication studies, Virginia Tech), Bystrom (politics, Iowa State U.), and McKinney (communication, U. of Missouri) present the results of a research project that sought to explore the range of communication used by political and media actors during the 2000 presidential campaigns, as well as its impact on the political socialization of young voters. The impact of different campaign techniques, including use of the Internet and campaign films for national conventions, is also discussed. Annotation ©2004 Book News, Inc., Portland, OR

Editorial Reviews

J. Gregory Payne
This comprehensive book is a must for anyone interested in the dynamics of campaign 2000 and the study of political communication. Its academic and practical depth and breadth—from political ads, debates, new media, and political strategies to other parts of the most bizarre election in our nation's history—provides a pristine prism for understanding not just the past campaign, but also the political perspectives, insights, and leadership styles of the 'winners' as they attempt to engage the public with their eyes on 2004. The authors deserve kudos for their effort.
Bruce Gronbeck
The Millennium Election captures, in concrete studies, a broader range of campaign communication activities than any book I've seen. The writing and analysis are thoughtful, crisp, and right on the money.
Judith Trent
A must-have, new research-based book that has as its focus the critical communication factors necessary to provide definitive answers for the question, 'What really happened in the 2000 election?'

Product Details

ISBN-13:
9780742525092
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
10/15/2003
Series:
Communication, Media, and Politics Series
Pages:
280
Product dimensions:
6.26(w) x 9.28(h) x 0.85(d)

Meet the Author

Lynda Lee Kaid is professor of telecommunication and senior associate dean of the College of Journalism and Communications at the University of Florida. John C. Tedesco is assistant professor of Communication Studies at Virginia Tech. Dianne G. Bystrom has served as the director of the Carrie Chapman Catt Center for Women and Politics at Iowa State University since 1996. Mitchell S. McKinney is assistant professor of Communication at the University of Missouri, Columbia.

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