The Mobile Youth

The Mobile Youth

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by Graham Brown
     
 

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10 Stories revealing the emotional relationship between young people and their mobile phones.

Mobile Youth: Voices of the Mobile Generation is written for technologists, marketers and social scientists alike who want to go beyond the technology and understand the social and psychological drivers that define this unique relationship.

Author Graham Brown travels

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Overview

10 Stories revealing the emotional relationship between young people and their mobile phones.

Mobile Youth: Voices of the Mobile Generation is written for technologists, marketers and social scientists alike who want to go beyond the technology and understand the social and psychological drivers that define this unique relationship.

Author Graham Brown travels from the favelas of Rio de Janeiro to the backstreets of Shibuya Tokyo on a quest to discover how young people interact with their phones and what this means for innovation. 1 billion people under the age of 30 now own a mobile phone. Every single young mobile owner has a story tell and new way of using the device adults haven't even thought of yet. It's youth who showed the world how to use Facebook, SMS, Blackberry Messenger and file sharing. What will they think of next?

Product Details

ISBN-13:
9781480024342
Publisher:
CreateSpace Publishing
Publication date:
09/30/2012
Pages:
112
Product dimensions:
6.00(w) x 9.00(h) x 0.23(d)

Meet the Author

Author, Director and Founder, mobileYouth and Chairman & Founder of The Youth Marketing Academy.

Business author & speaker on the psychology of communication and media. Author of the the annual "mobileYouth" report, Youth Marketing Handbook, Youth Marketing 101, All is Social and the Influence Guide.

Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide - names such as Vodafone, Nokia, Coke, McDonald's, Telenor, Red Bull, Nike, Monster Energy, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission.

Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall Street Journal, Financial Times and the Guardian. He hosts the youth marketing stream on Upstart Radio and mobileYouth's own TV channel.

Graham is also a judge on the Mobile Marketing Association's Award Panel, advisory board member to UNICEF on their mobile media strategies and an advisor to the Global Youth Marketing Forum in India.

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