The Mobile Youth

The Mobile Youth

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by Graham Brown
     
 

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10 Stories revealing the emotional relationship between young people and their mobile phones.

Mobile Youth: Voices of the Mobile Generation is written for technologists, marketers and social scientists alike who want to go beyond the technology and understand the social and psychological drivers that define this unique relationship.

Author Graham Brown travels

Overview

10 Stories revealing the emotional relationship between young people and their mobile phones.

Mobile Youth: Voices of the Mobile Generation is written for technologists, marketers and social scientists alike who want to go beyond the technology and understand the social and psychological drivers that define this unique relationship.

Author Graham Brown travels from the favelas of Rio de Janeiro to the backstreets of Shibuya Tokyo on a quest to discover how young people interact with their phones and what this means for innovation. 1 billion people under the age of 30 now own a mobile phone. Every single young mobile owner has a story tell and new way of using the device adults haven't even thought of yet. It's youth who showed the world how to use Facebook, SMS, Blackberry Messenger and file sharing. What will they think of next?

Product Details

ISBN-13:
9781480024342
Publisher:
CreateSpace Publishing
Publication date:
09/30/2012
Pages:
112
Sales rank:
769,361
Product dimensions:
6.00(w) x 9.00(h) x 0.23(d)

Meet the Author

Author, Director and Founder, mobileYouth and Chairman & Founder of The Youth Marketing Academy.

Business author & speaker on the psychology of communication and media. Author of the the annual "mobileYouth" report, Youth Marketing Handbook, Youth Marketing 101, All is Social and the Influence Guide.

Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide - names such as Vodafone, Nokia, Coke, McDonald's, Telenor, Red Bull, Nike, Monster Energy, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission.

Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall Street Journal, Financial Times and the Guardian. He hosts the youth marketing stream on Upstart Radio and mobileYouth's own TV channel.

Graham is also a judge on the Mobile Marketing Association's Award Panel, advisory board member to UNICEF on their mobile media strategies and an advisor to the Global Youth Marketing Forum in India.

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The Mobile Youth 5 out of 5 based on 0 ratings. 1 reviews.
plappen More than 1 year ago
This book looks at the ways that present-day young people use, and interact with, their cell phones. They are not used just for phone calls anymore. A teenage boy from China wanted an iPad and a cell phone so much that he felt compelled to sell one of his kidneys on the black market to get the money. He is now in the hospital, suffering from renal failure. He received a lot less than the going rate for his kidney. A young Amish man is returning to the community after rumspringa, but he does not want to give up his cell phone. In the slums of Rio de Janeiro, a couple of young boys and their cell phones are the only ones telling the world about a gun battle between the government and drug dealers. A majority of the world's youth sleep with their cell phones. A Venice Beach food truck has created quite a following by using Twitter each morning to give its lunchtime location for that day. Between 1996 and 2010, the number of American teens who smoke has gone down. It might have something to do with the explosion in cell phone usage among teens in that same period. As part of a study, young people all over the world were asked to go without their cell phones for 24 hours (they had to actually remove the battery). Some found it difficult, but bearable. Others described their feelings using words like dead, lonely, helpless and anxious. A teenge girl posted unpleasant comments about her family on Facebook. When her father found out, he recorded a seven-minute rant, which ended with the father putting two bullets in her laptop. Regular human contact has generally become a thing of the past. Children don't play outside anymore. Young people don't have anywhere to congregate, like the local movie theater. A group of people can be in a coffeeshop, all working on their laptops (together and alone at the same time). That is part of the reason for people's near obsession with technology. It is the closest they can get to human contact. If your teenager is spending "too much" time on their cell phone, maybe they are looking for some version of human contact. Reading this book may help explain what they are thinking, and feeling. It is highly recommended.