The More We Know: NBC News, Educational Innovation, and Learning from Failure [NOOK Book]


The rise and fall of iCue: lessons about new media, old media, and education from an NBC-MIT joint venture into interactive learning.
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The More We Know: NBC News, Educational Innovation, and Learning from Failure

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The rise and fall of iCue: lessons about new media, old media, and education from an NBC-MIT joint venture into interactive learning.
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What People Are Saying

From the Publisher
" The More We Know is both a page turner and a crucial cautionary tale for reformers in the digital world. Any and all would-be reformers be warned: read this book. For all the rest, the book is a delicious insider's tale."—James Paul Gee, Mary Lou Fulton Presidential Professor of Literacy Studies, Arizona State Universit

"This intriguing case study provides important insights into how academic and business partnerships function in order to improve education through new media. Highly recommended for entrepreneurs launching startups based on learning technologies."—Chris Dede, Timothy E. Wirth Professor in Learning Technologies, Harvard University

"For new educational technologies to be both innovative and successful, they must challenge deeply-entrenched classroom traditions while also meeting the needs of students and teachers. The More We Know illustrates how difficult it is to accomplish both—and provides lessons for those who (I hope) will continue to try."—Mitchel Resnick, LEGO Papert Professor of Learning Research, MIT Media Lab

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Product Details

  • ISBN-13: 9780262304696
  • Publisher: MIT Press
  • Publication date: 10/30/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 8 MB

Meet the Author

Eric Klopfer is Associate Professor of Science Education at MIT, Director of MIT's Scheller Teacher Education Program (STEP), President of Learning Games Network, and author of Augmented Learning: Research and Design of Mobile Educational Games (MIT Press).

Jason Haas is a game designer and a graduate student at the MIT Media Lab.

Henry Jenkins is Provost's Professor of Communication, Journalism and Cinematic Arts at the Annenberg School for Communication, University of Southern California.

He is the coeditor of From Barbie to Mortal Kombat: Gender and Computer Games (MIT Press, 1998).

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Table of Contents

Foreword Henry Jenkins vii

Preface xv

Acknowledgments xix

1 Media Education for the Twenty-First Century 1

2 The Education Arcade 9

3 An Education Revolution 21

4 Due Diligence 41

5 The Skunkworks 53

6 Television Dollars and Digital Pennies 71

7 Ever More Desperate Attempts 83

8 The Hype 95

9 What's Your iCue? 107

10 iCue Reality 129

11 What Next? 151

12 What If? 169

13 The More We Know 179

References 191

Index 197

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