Motivated Sign

Overview

This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are ...
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Overview

This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the ‘mise en abyme’, to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare’s rhetoric, the structural design of Margaret Atwood’s writings and the changing fashions in fictional landscape description. Thus, these analyses of ‘the motivated sign’ represent yet another strong challenge to “Saussure’s dogma of arbitrariness” (Jakobson).
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Table of Contents

Acknowledgements
List of contributors
Introduction: veni, vidi, vici 1
Pt. I General
Semiotic foundations of iconicity in language and literature 17
The semiotics of the mise-en-abyme 29
Good probes: Icons, anaphors, and the evolution of language 55
Pt. II Sounds and beyond
The sound as an echo to the sense: The iconicity of English gl- words 69
On natural motivation in metaphors: The case of the cucurbits 89
Old English poetic texts and their Latin sources: Iconicity in Caedmon's Hymn and The Phoenix 109
Pt. III Visual Iconicity: Typography and the use of images
Iconic punctuation: Ellipsis marks in a historical perspective 135
Iconic functions of long and short lines 157
Iconicity in advertising signs: Motive and method in miming 'the body' 189
Iconoclasm and iconicity in seventeenth-century English poetry 211
Pt. IV Iconicity in grammatical structures
Structural iconicity: The English -S- and OF-genitives 229
The position of the adjective in (Old) English from an iconic perspective 249
Present participles as iconic expressions 277
Of Markov chains and unholstery buttons: "Moi, madame, votre chien ..." 289
Pt. V Iconicity in textual structures
Iconicity and rhetoric: A note on the iconic force of rhetorical figures in Shakespeare 305
The emergence of experiential iconicity and spatial perspective in landscape descriptions in English fiction 323
Iconic dimensions in Margaret Atwood's poetry and prose 351
Author index 367
Subject index 377
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