The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs

The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs

by John Lusk, Kyle Harrison
     
 

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ISBN-10: 0738208019

ISBN-13: 9780738208015

Pub. Date: 12/17/2002

Publisher: Basic Books


It all started late one night at The Ginger Man, a popular restaurant in Dallas, Texas. Using the back of a beer coaster and the bartender's pen, Kyle Harrison, in a moment of inspiration, began sketching an unusual computer mouse, shaped like the head of a driver golf club. He took the idea with him to the Wharton School of Business, where he managed to impress

Overview


It all started late one night at The Ginger Man, a popular restaurant in Dallas, Texas. Using the back of a beer coaster and the bartender's pen, Kyle Harrison, in a moment of inspiration, began sketching an unusual computer mouse, shaped like the head of a driver golf club. He took the idea with him to the Wharton School of Business, where he managed to impress his roommate, John Lusk. Upon graduation, they bravely but somewhat naïvely set forth to launch their company, Platinum Concepts, Inc., and its flagship product, MouseDriver™. Settling in San Francisco in an apartment that doubled as home and worldwide business headquarters, they had a front-row seat to the dot-com boom-watching their classmates rake in piles of cash and stock options, while they financed their venture with their own credit cards.The MouseDriver™ Chronicles is the riveting, one-of-a-kind narrative that chronicles their entrepreneurial journey. It takes us behind the scenes of the authors' tumultuous first two years of business, years marked by endless corporate cold calling, multiple failed attempts to find a distributor, and even a typhoon that derailed their very first shipment of MouseDrivers.A must-read for anyone who wants to start a business or wonders what it is like to do so, The MouseDriver™ Chronicles will inform, inspire, and renew our faith in the American spirit to succeed against all odds.

Product Details

ISBN-13:
9780738208015
Publisher:
Basic Books
Publication date:
12/17/2002
Edition description:
Reprint
Pages:
272
Product dimensions:
8.50(w) x 5.50(h) x 0.70(d)

Table of Contents

Acknowledgmentsix
Prologuexi
Taking the Leap1
Our Plan for World Domination13
Go West, Young Men30
Making Mice Is Hard to Do46
Our First Second Thoughts59
Darkness, Darkness, Darkness, Darkness72
Good God, We Make a Sale88
Looking for Mr. Wacky Wall Walker105
Must We Do Everything Ourselves?118
The Art of Low Finance129
Super Bowl Sunday140
We Do Orlando154
Yes, Of Course It's Mac-Compatible168
Schadenfreude185
We Get Paid199
I Am Forced to Wear a Suit209
Massage Parlors, Sizzling Exposes, Lawyers, One-Day Shoots, and Gambling Debts226
Full Circle239
Epilogue254

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