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The Music Business and Recording Industry is a comprehensive introductory textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues while presenting the latest research in the field. It covers the changes in the industry brought about by the digital age, such as changing methods of distributing and accessing music, and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined, along with the global and regional differences in the music business.
This new edition introduces a co-authorship, as well as a number of pedagogical features:
Key Concepts are outlined at the beginning of each chapter "Do it Yourself" Activities promote a more interactive, hands-on experience
Internet Activities present guided opportunities to use web resources to enhance understanding of how things run in the music business
Case Studies illustrate specific instances of how real people have succeeded in the music business
The Companion Website includes instructor and student resources including multiple choice quizzes and slides.
As new methods of distribution change, new revenue sources are created, and the industry evolves. The Music Business and Recording Industry sets the economic and historical framework for understanding where the business has been and where it is going.
1 The Entertainment Industry and the Music Business 1
2 Understanding the Music and Recording Business 29
3 Copyright Basics in the Music Business 51
4 Music Copyrights © 75
5 Sound Recording Copyrights $$$ 93
6 Music Publishing: The First Stream 111
7 Live Entertainment: The Second Stream 143
8 Recordings: The Main Stream 169
9 The A&R Function 193
10 The Production Function 213
11 The Marketing Function: Product and Price 229
12 The Marketing Function: Promotion and Place 263
13 The Global Music and Recording Business 291
Appendix: Internet Resources 347