The Musician's Internet: Online Strategies for Success in the Music Industry / Edition 1

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Berklee Book TradeThis hands-on guide is essential for any musician who wants to build a fan base and increase profits through the Internet. Peter Spellman, Director of the Career Development Center at Berklee College of Music, guides the self-managed musician through successful strategies to promote music online, reach new audiences, and maximize income. Readers will learn how to: create a professional website; share music downloads; sell and license music online; broadcast on Internet radio; webcast live concerts; create streaming audio; get an online record deal; and much more. Includes an invaluable listing of more than 300 music-related websites!
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Product Details

  • ISBN-13: 9780634035869
  • Publisher: Hal Leonard Corporation
  • Publication date: 12/28/2001
  • Series: Berklee Guides
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 176

Table of Contents

Acknowledgements v
Introduction ix
Chapter 1. Net Basics 1
Chapter 2. Getting Started as a Net-Global Artist 15
Chapter 3. Getting Listed in the Free Search Engines and Directories 35
Chapter 4. Communicating via E-Mail with Fans, Teammates, and Customers 45
Chapter 5. Sharing, Selling, and Licensing Your Music On-Line 57
Chapter 6. Webcasting Your Shows via Virtual Nightclubs and Other On-Line Venues 73
Chapter 7. Broadcasting Over Internet Radio 79
Chapter 8. Signing a Deal with Off-Line and On-Line Record Labels 85
Chapter 9. Using the Net as a Library of Music Career Guidance 93
Chapter 10. Tips for Expanding Your On-Line Presence 103
Chapter 11. Looking Backward, Seeing Forward: Gazing Into the Crystal Web 109
Appendix A. Glossary: Net Jargon 121
Appendix B. Resources: Further Food to Feed Your Internet Intelligence 131
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  • Anonymous

    Posted January 28, 2005

    Musician's Internet opens new doors

    Through recent troubles with my band's free website account I decided I should check into getting a professional site. I wasn't exactly sure how to go about it, or if it would be anymore of an advantage to having an amateur site at geocities, so I decided to read The Musician's Internet by Peter Spellman to see what it was all about. Not only does Spellman explain how you can go about how to create a website, rent web space, expand your online presence, and become a standout site through search engines and online web groups, he also explains the importance of the internet and what it means to your band or business. Written in 2000, the book is a little out of date when it talks about the future being 2005, but Spellman's predictions are dead on. He explains that web based music and internet radio will become more and more of a dominating force in the media world, and they have. Nevertheless this book will serve as a strong foundation to the reader for years to come. He explains how to upload video and audio and make your site as professional as it can be. One extra perk of this book is a section on online radio and broadcasting live concerts. Spellman knows exactly what he is talking about, and his insight should really help musicians, and anyone for that matter, find out how useful the internet can be to bring extra revenue and publicity to your band or company.

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