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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again."
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
• Why you should never buy another mutual fund ("The Horror of Mutual Funds")
• Why your gut may be more ethical than your brain ("In Defense of Feelings")
• How to communicate with numbers in a way that changes decisions ("The Gripping Statistic")
• Why the "Next Big Thing" often isn't ("The Future Fails Again")
• Why you may someday pay $300 for a pair of socks ("The Inevitability of $300 Socks")
• And 12 others . . .
Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
Anonymous
Posted June 9, 2012
Found this book to have a lot of interesting facts written in a free flowing easy to read style. I enjoyed the book and would reread it again.
1 out of 1 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.I was not familiar with the original column and was delighted at the quality of the writing. It is rare when authors can present dry information and make it interesting and humorous at the same time.
1 out of 1 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Richardetwo
Posted February 8, 2013
Very cleaver topic. Takes the stories that made men legands and sets the record straight. In doing so he never minimalizes what they accomplished. The facts in many ways were more interesting than the hype. Thanks Dan. I recommend this read...
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Posted April 30, 2012
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Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.I THINK TEXT SHOULD BE MANDATORY WHEN LEAVING A REVIEW.
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Overview
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again."
In Myth, the Heath brothers tackle some of the ...