The Myth of the Garage And Other Minor Surprises

The Myth of the Garage And Other Minor Surprises

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by Dan Heath, Chip Heath
     
 

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again."

In Myth, the Heath brothers tackle some of the most (and

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Overview

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again."

In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

• Why you should never buy another mutual fund ("The Horror of Mutual Funds")
• Why your gut may be more ethical than your brain ("In Defense of Feelings")
• How to communicate with numbers in a way that changes decisions ("The Gripping Statistic")
• Why the "Next Big Thing" often isn't ("The Future Fails Again")
• Why you may someday pay $300 for a pair of socks ("The Inevitability of $300 Socks")
• And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

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Product Details

ISBN-13:
9780307953599
Publisher:
Crown Publishing Group
Publication date:
11/08/2011
Sold by:
Random House
Format:
NOOK Book
Sales rank:
115,480
File size:
2 MB

Meet the Author

Chip Heath is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). Previously, he was a researcher and case writer at Harvard Business School. He lives in Raleigh, North Carolina. The Heath brothers write a monthly column for Fast Company magazine.

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