The Myth of the Garage And Other Minor Surprises [NOOK Book]

Overview

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again."

In Myth, the Heath brothers tackle some of the ...

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The Myth of the Garage And Other Minor Surprises

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Overview

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again."

In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

• Why you should never buy another mutual fund ("The Horror of Mutual Funds")
• Why your gut may be more ethical than your brain ("In Defense of Feelings")
• How to communicate with numbers in a way that changes decisions ("The Gripping Statistic")
• Why the "Next Big Thing" often isn't ("The Future Fails Again")
• Why you may someday pay $300 for a pair of socks ("The Inevitability of $300 Socks")
• And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

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Product Details

  • ISBN-13: 9780307953599
  • Publisher: Crown Publishing Group
  • Publication date: 11/8/2011
  • Sold by: Random House
  • Format: eBook
  • Sales rank: 96,867
  • File size: 3 MB

Meet the Author

Chip Heath is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). Previously, he was a researcher and case writer at Harvard Business School. He lives in Raleigh, North Carolina. The Heath brothers write a monthly column for Fast Company magazine.

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Customer Reviews

Average Rating 3.5
( 27 )
Rating Distribution

5 Star

(10)

4 Star

(6)

3 Star

(6)

2 Star

(3)

1 Star

(2)

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See All Sort by: Showing 1 – 20 of 27 Customer Reviews
  • Anonymous

    Posted June 9, 2012

    Interesting read...

    Found this book to have a lot of interesting facts written in a free flowing easy to read style. I enjoyed the book and would reread it again.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted April 19, 2012

    more from this reviewer

    Very Entertaining!

    I was not familiar with the original column and was delighted at the quality of the writing. It is rare when authors can present dry information and make it interesting and humorous at the same time.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 17, 2013

    HOUSE

    Was this review helpful? Yes  No   Report this review
  • Posted February 8, 2013

    things you would like to have known

    Very cleaver topic. Takes the stories that made men legands and sets the record straight. In doing so he never minimalizes what they accomplished. The facts in many ways were more interesting than the hype. Thanks Dan. I recommend this read...

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 30, 2012

    Hmmm ut was ok i gurs----- sophie

    J

    0 out of 3 people found this review helpful.

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  • Posted February 10, 2012

    more from this reviewer

    ***big sigh***

    I THINK TEXT SHOULD BE MANDATORY WHEN LEAVING A REVIEW.
    I HAVEN'T READ THIS BOOK, BUT I CAME HERE TO READ THE REVIEWS OF
    THOSE THAT HAVE...

    0 out of 6 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 14, 2011

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  • Anonymous

    Posted November 5, 2011

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  • Anonymous

    Posted January 24, 2012

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    Posted February 26, 2012

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  • Anonymous

    Posted December 14, 2011

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  • Anonymous

    Posted December 24, 2011

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  • Anonymous

    Posted January 9, 2012

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  • Anonymous

    Posted January 10, 2014

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    Posted February 22, 2012

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    Posted February 19, 2012

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    Posted November 27, 2011

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See All Sort by: Showing 1 – 20 of 27 Customer Reviews

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