The Myth of the Garage And Other Minor Surprises

The Myth of the Garage And Other Minor Surprises

3.7 27
by Dan Heath, Chip Heath
     
 

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again."

In Myth, the Heath brothers tackle some of the most (and

Overview

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again."

In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

• Why you should never buy another mutual fund ("The Horror of Mutual Funds")
• Why your gut may be more ethical than your brain ("In Defense of Feelings")
• How to communicate with numbers in a way that changes decisions ("The Gripping Statistic")
• Why the "Next Big Thing" often isn't ("The Future Fails Again")
• Why you may someday pay $300 for a pair of socks ("The Inevitability of $300 Socks")
• And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Product Details

ISBN-13:
9780307953599
Publisher:
Crown Publishing Group
Publication date:
11/08/2011
Sold by:
Random House
Format:
NOOK Book
Sales rank:
252,466
File size:
2 MB

Meet the Author

Chip Heath is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). Previously, he was a researcher and case writer at Harvard Business School. He lives in Raleigh, North Carolina. The Heath brothers write a monthly column for Fast Company magazine.

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The Myth of the Garage And Other Minor Surprises 3.7 out of 5 based on 0 ratings. 26 reviews.
Anonymous More than 1 year ago
Found this book to have a lot of interesting facts written in a free flowing easy to read style. I enjoyed the book and would reread it again.
sgtkj More than 1 year ago
I was not familiar with the original column and was delighted at the quality of the writing. It is rare when authors can present dry information and make it interesting and humorous at the same time.
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Richardetwo More than 1 year ago
Very cleaver topic. Takes the stories that made men legands and sets the record straight. In doing so he never minimalizes what they accomplished. The facts in many ways were more interesting than the hype. Thanks Dan. I recommend this read...
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