The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

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Overview

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms ...

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Overview

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

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Editorial Reviews

From the Publisher
“An engaging book that makes its case in good, clearlanguage… [Burkus] forces us to challenge some widely heldassumptions.”
—Morgen Witzel, The Financial Times

“Outlines how anyone—especiallyentrepreneurs—can embrace a practical approach to finding thebest kind of mojo for new projects, processes andprograms.”
—Entrepreneur.com (selected as a “Best Business Bookto Get Cozy With This Fall”)

“We may no longer literally worship the Muses, but themyths surrounding creativity continue to delude us. In this smartand urgent book, David Burkus explodes these myths and replacesthem with the scientific results of modern research on creativityand innovation.”
—Daniel H. Pink, author, To Sell is Human andDrive

“Creative potential is all too often held captive bymisconceptions. Burkus tackles the myths head on and digsinto the true underpinnings of creative insight. It turns outthat great ideas are within your grasp as soon as you take thereins. Read this book to free yourself of the myths and assumptionsthat burden your true creative potential.”
—Scott Belsky, author, Making Ideas Happen andcofounder & CEO, BEHANCE

“Through rigorous research and engaging stories, Burkusdebunks the myths of creativity and illuminates a creative processthat makes ingenuity accessible to all. If you seek a moreinnovative company, The Myths of Creativity is a brilliantfind.”
—Liz Wiseman, author, Multipliers, and founder, TheWiseman Group

“David Burkus is an important new voice, both as a scholarand storyteller, as well as a commentator of the emerging‘GenEntrepreneur’ in America.”
—Peter Sims, author, Little Bets, and founder, BLKSHP

The Myths of Creativity speaks the truth. The processes, environments, and organizational structuresthat foster creativity, as well as the obstacles that inhibitinnovation, are laid bare. David Burkus uncovers the hiddenelements which have been at the core of Continuum's innovationprocess, driving us to find better answers to the biggestquestions.”
—Gianfranco Zaccai, president, chief design officer, andfounder, Continuum

“You must embrace your creative ability in order to thrivein today's marketplace. David Burkus swiftly and effectivelydebunks the myths that limit your creative firepower.”
—Todd Henry, author, The AccidentalCreative

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Product Details

  • ISBN-13: 9781118611142
  • Publisher: Wiley
  • Publication date: 10/14/2013
  • Edition number: 1
  • Pages: 224
  • Sales rank: 635,843
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

David Burkus is the founder and editor of LDRLB,an online publication that shares insights from research onleadership, innovation, and strategy. He is assistant professor ofmanagement at Oral Roberts University and also a regular columnistfor 99U and The Creativity Post. He lives outsideTulsa, Oklahoma, with his wife and son.

For more information, please visit www.davidburkus.com oron Twitter via @davidburkus.

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Table of Contents

1 The Creative Mythology 1

2 The Eureka Myth 17

3 The Breed Myth 33

4 The Originality Myth 49

5 The Expert Myth 67

6 The Incentive Myth 87

7 The Lone Creator Myth 105

8 The Brainstorming Myth 125

9 The Cohesive Myth 141

10 The Constraints Myth 159

11 The Mousetrap Myth 177

Notes 195

Acknowledgments 203

About the Author 205

Index 207

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Customer Reviews

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted April 26, 2014

    Creativity is a timeless entity that will never dry up or never

    Creativity is a timeless entity that will never dry up or never go out of style; it will always find its way into the heart of society, never relenting into being forgotten. The faith that creativity ensues into people will make them long time believers, whether it is in the gods to make them creative or to use a scientific formula to grant them creativity, people believe in a system to get them from nothing to something in terms of ideas. The face that this book has touched on both in a short time and showing us methods of inducing creativity is a great feat in itself. The art of using multiple references to start a point is used too often and more often than not, fails to drive the point home, this books however, is the bright and shining exemption. Great read
    - Chris Owens

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  • Anonymous

    Posted April 25, 2014

    The Myths of Creativity by David Burkus provides a well-research

    The Myths of Creativity by David Burkus provides a well-researched analysis of common “myths” about the nature of creativity. Drawing on the metaphor of the Muses who were believed to inspire the creativity of the Greeks, Burkus evaluates 10 common myths about the nature of creativity, providing clear examples and case studies that demonstrate the false assumptions associated with each myth.
    Burkus writing style is engaging and well organized. He provides real world examples drawing both from history and contemporary case studies that serve to debunk the myths. 
    Through each myth, Burkus emphasizes creativity as a process that aligns an individual’s personal knowledge, engagement, creative thinking capacity and supportive environment. The myths typically reflect a misunderstanding of creativity as a dynamic process. For example, a common image of creativity is to draw a light bulb over a person’s head. The “Eureka Myth” debunks the perspective that creativity emerges from sudden ideas of genius. More often, these moments accentuate a much longer process of unconscious reflection before an idea comes together. 

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  • Posted October 7, 2013

    more from this reviewer

    David Burkus¿ new book, "The Myths of Creativity: The Truth

    David Burkus’ new book, "The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas,"
    is among the best business books I’ve read this year.  It provides a valuable review of research and practices related to the process
    of innovation. It’s impossible to read "The Myths of Creativity" and not come away with new, useful practices that will improve your
    ability to innovate.   I highly recommend it.  

    Readers of this book will gain a newfound appreciation for just how difficult innovation is.  Fortunately, Burkus equips readers with
    practices to help individuals and organizations overcome the biases and potential pitfalls that frequently derail innovation.  For
    example, Burkus shows how conflict is a necessary part of the process and represents a risk to innovation if it gets personal.  He then
    goes on to provide a solution by describing the practice Pixar developed that employs conflict in a constructive way while keeping it
    from escalating into internal combat. 

    I liked the way Burkus organized the book into ten myths about creativity including the Eureka Myth, the Lone Creator Myth and the
    Constraints Myth. I also appreciated that the book is under 200 pages in length, and is easy to dip in and out of.  Today’s readers of
    business books, many of whom suffer from time poverty, will enjoy Burkus’ straight forward, cut-to-the-chase, high value-added
    writing style. 

    Was this review helpful? Yes  No   Report this review
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