The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

5.0 3
by David Burkus
     
 

View All Available Formats & Editions

What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?

We tend to think of creativity in terms reminiscent of the ancient muses: divinely inspired, unpredictable, and bestowed upon a lucky few.

See more details below

Overview

What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?

We tend to think of creativity in terms reminiscent of the ancient muses: divinely inspired, unpredictable, and bestowed upon a lucky few. Unfortunately, mythology isn't much help when you're challenged to be creative on demand. When you are charged with developing new ideas, conventional wisdom will only hold you back. How can you ensure you get past common myths about creativity to design truly innovative strategies?

The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus corrects the mistaken ideas that stunt innovative thinking, such as:

  • The Eureka Myth: New ideas come from hard work, not a quick spark
  • The Lone Creator Myth: Creativity takes well-conceived teamwork, not a single person's genius
  • The Mousetrap Myth: No innovation is brilliant enough to sell itself, and a great idea isn't the end of the process, but the beginning

By debunking these—and other—widespread misconceptions, David Burkus shows how to embrace a real, practical approach to finding the best new ideas, projects, processes, and programs.

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help overcome the creative obstacles to finding new ideas.

For more on LDRLB, please visit www.LDRLB.org or on Twitter via @LDRLB.

Read More

Editorial Reviews

From the Publisher
“An engaging book that makes its case in good, clearlanguage… [Burkus] forces us to challenge some widely heldassumptions.”
—Morgen Witzel, The Financial Times

“Outlines how anyone—especiallyentrepreneurs—can embrace a practical approach to finding thebest kind of mojo for new projects, processes andprograms.”
—Entrepreneur.com (selected as a “Best Business Bookto Get Cozy With This Fall”)

“We may no longer literally worship the Muses, but themyths surrounding creativity continue to delude us. In this smartand urgent book, David Burkus explodes these myths and replacesthem with the scientific results of modern research on creativityand innovation.”
—Daniel H. Pink, author, To Sell is Human andDrive

“Creative potential is all too often held captive bymisconceptions. Burkus tackles the myths head on and digsinto the true underpinnings of creative insight. It turns outthat great ideas are within your grasp as soon as you take thereins. Read this book to free yourself of the myths and assumptionsthat burden your true creative potential.”
—Scott Belsky, author, Making Ideas Happen andcofounder & CEO, BEHANCE

“Through rigorous research and engaging stories, Burkusdebunks the myths of creativity and illuminates a creative processthat makes ingenuity accessible to all. If you seek a moreinnovative company, The Myths of Creativity is a brilliantfind.”
—Liz Wiseman, author, Multipliers, and founder, TheWiseman Group

“David Burkus is an important new voice, both as a scholarand storyteller, as well as a commentator of the emerging‘GenEntrepreneur’ in America.”
—Peter Sims, author, Little Bets, and founder, BLKSHP

The Myths of Creativity speaks the truth. The processes, environments, and organizational structuresthat foster creativity, as well as the obstacles that inhibitinnovation, are laid bare. David Burkus uncovers the hiddenelements which have been at the core of Continuum's innovationprocess, driving us to find better answers to the biggestquestions.”
—Gianfranco Zaccai, president, chief design officer, andfounder, Continuum

“You must embrace your creative ability in order to thrivein today's marketplace. David Burkus swiftly and effectivelydebunks the myths that limit your creative firepower.”
—Todd Henry, author, The AccidentalCreative

Read More

Product Details

ISBN-13:
9781118611142
Publisher:
Wiley
Publication date:
10/14/2013
Pages:
224
Sales rank:
593,792
Product dimensions:
6.00(w) x 9.10(h) x 1.00(d)

Meet the Author

David Burkus is the founder and editor of LDRLB,an online publication that shares insights from research onleadership, innovation, and strategy. He is assistant professor ofmanagement at Oral Roberts University and also a regular columnistfor 99U and The Creativity Post. He lives outsideTulsa, Oklahoma, with his wife and son.

For more information, please visit www.davidburkus.com oron Twitter via @davidburkus.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >