The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas by David Burkus, Hardcover | Barnes & Noble
The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

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by David Burkus
     
 

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How to get past the most common myths about creativity to design truly innovative strategies

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our

Overview

How to get past the most common myths about creativity to design truly innovative strategies

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

  • Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?
  • Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth
  • Written by David Burkus, founder of popular leadership blog LDRLB

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

Editorial Reviews

From the Publisher
“An engaging book that makes its case in good, clear language… [Burkus] forces us to challenge some widely held assumptions.”
—Morgen Witzel, The Financial Times

“Outlines how anyone—especially entrepreneurs—can embrace a practical approach to finding the best kind of mojo for new projects, processes and programs.”
—Entrepreneur.com (selected as a “Best Business Book to Get Cozy With This Fall”)

“We may no longer literally worship the Muses, but the myths surrounding creativity continue to delude us. In this smart and urgent book, David Burkus explodes these myths and replaces them with the scientific results of modern research on creativity and innovation.”
—Daniel H. Pink, author, To Sell is Human and Drive

“Creative potential is all too often held captive by misconceptions. Burkus tackles the myths head on and digs into the true underpinnings of creative insight. It turns out that great ideas are within your grasp as soon as you take the reins. Read this book to free yourself of the myths and assumptions that burden your true creative potential.”
—Scott Belsky, author, Making Ideas Happen and cofounder & CEO, BEHANCE

“Through rigorous research and engaging stories, Burkus debunks the myths of creativity and illuminates a creative process that makes ingenuity accessible to all. If you seek a more innovative company, The Myths of Creativity is a brilliant find.”
—Liz Wiseman, author, Multipliers, and founder, The Wiseman Group

“David Burkus is an important new voice, both as a scholar and storyteller, as well as a commentator of the emerging ‘GenEntrepreneur’ in America.”
—Peter Sims, author, Little Bets, and founder, BLK SHP

The Myths of Creativity speaks the truth.  The processes, environments, and organizational structures that foster creativity, as well as the obstacles that inhibit innovation, are laid bare. David Burkus uncovers the hidden elements which have been at the core of Continuum's innovation process, driving us to find better answers to the biggest questions.”
—Gianfranco Zaccai, president, chief design officer, and founder, Continuum

“You must embrace your creative ability in order to thrive in today's marketplace. David Burkus swiftly and effectively debunks the myths that limit your creative firepower.”
—Todd Henry, author, The Accidental Creative

Product Details

ISBN-13:
9781118611142
Publisher:
Wiley
Publication date:
10/14/2013
Pages:
224
Sales rank:
760,973
Product dimensions:
6.00(w) x 9.10(h) x 1.00(d)

Meet the Author

David Burkus is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for 99U and The Creativity Post. He lives outside Tulsa, Oklahoma, with his wife and son.

For more information, please visit www.davidburkus.com or on Twitter via @davidburkus.

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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas 5 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Creativity is a timeless entity that will never dry up or never go out of style; it will always find its way into the heart of society, never relenting into being forgotten. The faith that creativity ensues into people will make them long time believers, whether it is in the gods to make them creative or to use a scientific formula to grant them creativity, people believe in a system to get them from nothing to something in terms of ideas. The face that this book has touched on both in a short time and showing us methods of inducing creativity is a great feat in itself. The art of using multiple references to start a point is used too often and more often than not, fails to drive the point home, this books however, is the bright and shining exemption. Great read - Chris Owens
Anonymous More than 1 year ago
The Myths of Creativity by David Burkus provides a well-researched analysis of common “myths” about the nature of creativity. Drawing on the metaphor of the Muses who were believed to inspire the creativity of the Greeks, Burkus evaluates 10 common myths about the nature of creativity, providing clear examples and case studies that demonstrate the false assumptions associated with each myth. Burkus writing style is engaging and well organized. He provides real world examples drawing both from history and contemporary case studies that serve to debunk the myths.  Through each myth, Burkus emphasizes creativity as a process that aligns an individual’s personal knowledge, engagement, creative thinking capacity and supportive environment. The myths typically reflect a misunderstanding of creativity as a dynamic process. For example, a common image of creativity is to draw a light bulb over a person’s head. The “Eureka Myth” debunks the perspective that creativity emerges from sudden ideas of genius. More often, these moments accentuate a much longer process of unconscious reflection before an idea comes together. 
Michael_Lee_Stallard More than 1 year ago
David Burkus’ new book, "The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas," is among the best business books I’ve read this year.  It provides a valuable review of research and practices related to the process of innovation. It’s impossible to read "The Myths of Creativity" and not come away with new, useful practices that will improve your ability to innovate.   I highly recommend it.   Readers of this book will gain a newfound appreciation for just how difficult innovation is.  Fortunately, Burkus equips readers with practices to help individuals and organizations overcome the biases and potential pitfalls that frequently derail innovation.  For example, Burkus shows how conflict is a necessary part of the process and represents a risk to innovation if it gets personal.  He then goes on to provide a solution by describing the practice Pixar developed that employs conflict in a constructive way while keeping it from escalating into internal combat.  I liked the way Burkus organized the book into ten myths about creativity including the Eureka Myth, the Lone Creator Myth and the Constraints Myth. I also appreciated that the book is under 200 pages in length, and is easy to dip in and out of.  Today’s readers of business books, many of whom suffer from time poverty, will enjoy Burkus’ straight forward, cut-to-the-chase, high value-added writing style.