The Naked Future: What Happens in a World That Anticipates Your Every Move?

Overview


“A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.” —Daniel Pink, author of Drive

Thanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you’ll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are ...

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The Naked Future: What Happens in a World That Anticipates Your Every Move?

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Overview


“A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.” —Daniel Pink, author of Drive

Thanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you’ll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering.

Patrick Tucker draws on fascinating stories from health care to urban planning to online dating. He shows how scientists can predict your behavior based on your friends’ Twitter updates, anticipate the weather a year from now, figure out the time of day you’re most likely to slip back into a bad habit, and guess how well you’ll do on a test before you take it.

Tucker knows that the rise of Big Data is not always a good thing. But he also shows how we’ve gained tremendous benefits that we have yet to fully realize.

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Editorial Reviews

From Barnes & Noble

Big Data is watching you. While you were tweeting, texting, or lazily browsing news sites or online shoe stores, computer bots were busy scrutinizing your every word or click, amassing information that can predict your actions with ever-increasing precision. Patrick Tucker has a vested interest in watching these watchers: As deputy editor of Futurist magazine, he has contributed mightily to the growing literature on these digital snoopers. In The Naked Future, he answers his subtitle question with mind-boggling stories and facts about what will happen next in all our lives.

Publishers Weekly
02/03/2014
Every time we swipe a debit card or a subway card, activate our GPS, or post on Facebook from our phones, we leave an electronic trail for others to follow. According to the Futurist magazine’s deputy editor Tucker, each of us now creates 1.8 megabytes of data a year using our devices in such ways. Thanks to the wonders of telemetry—the transmission of measurements of data—we are now on the edge of a world in which individuals and collective agencies will be able to use our data to predict many aspects of our lives. In this fascinating and gripping book, Tucker illustrates how such predictive powers will tell us about our personal health before we know it and how that health will affect others, where and when a crime might happen and who might become a victim of a crime, and when you might fall in love. As much as we wish to retain our privacy, even when using these devices, the future in which we stand naked to the world is closer than we imagine, according to Tucker. (Apr.)
Kirkus Reviews
2014-02-02
An upbeat view of big data as an empowering means for predicting the future. Futurist magazine deputy editor Tucker provides an anecdote-filled account of the many ways in which massive sets of data—the same digital information often used by governments and large corporations for privacy-invading tracking and surveillance—can be used by individuals to "live much more healthily, realize more of your own goals in less time [and] avoid inconvenience and danger." Based on interviews with hackers, entrepreneurs, scientists and others, the author argues that a "thrilling and historic transformation" lies ahead in our ability to predict the future using continuously sourced streams of information accessed via smartphones. Such information, distributed from the site of a fire or disaster as a live-stream video by anyone with a cellphone, can prepare emergency workers. In the same way, individuals bent on improving their personal health can track signals, physical states and other data to assess upcoming issues. Acting in groups, individuals can share highly personal health data and make it possible to predict strokes based on correlations among thousands of patients. Also, with better and faster reporting on new flu strains, it becomes possible to predict more accurately where a flu outbreak will go next. Tucker's exploration of computer-aided forecasting shows the growing role of big data in aspects of American life, including education, online dating, predictive policing and customer loyalty programs. He urges readers to become familiar with existing technologies that make it possible to collect big data (systems, networks and communities) and put it to work (apps, programs and platforms) and to understand how the data can be used, or abused, as many fear, by consumers, activists and regular people. A well-written consideration of how, "in the next two decades, we will be able to predict huge areas of the future with far greater accuracy than ever before in human history, including events long thought to be beyond the realm of human interference."
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Product Details

  • ISBN-13: 9781591845867
  • Publisher: Current Hardcover
  • Publication date: 3/6/2014
  • Pages: 288
  • Sales rank: 158,301
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.20 (d)

Meet the Author


Patrick Tucker is the technology editor of Defense One and the former deputy editor of The Futurist magazine. His writing has also appeared in Slate, Technology Review, The Wilson Quarterly, and The Utne Reader, among other outlets. He lives in Baltimore, Maryland.
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