The Nature and Origins of Mass Opinion

The Nature and Origins of Mass Opinion

by John R. Zaller
     
 

ISBN-10: 0521404495

ISBN-13: 9780521404495

Pub. Date: 03/28/2005

Publisher: Cambridge University Press

A comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences is developed and applied to the dynamics of public opinion on a broad range of subjects.  See more details below

Overview

A comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences is developed and applied to the dynamics of public opinion on a broad range of subjects.

Product Details

ISBN-13:
9780521404495
Publisher:
Cambridge University Press
Publication date:
03/28/2005
Series:
Cambridge Studies in Public Opinion and Political Psychology Series
Pages:
384
Product dimensions:
5.98(w) x 8.98(h) x 0.98(d)

Table of Contents

List of tables and figures
Preface
1Introduction: The fragmented state of opinion research1
2Information, predispositions, and opinion6
3How citizens acquire information and convert it into public opinion40
4Coming to terms with response instability53
5Making it up as you go along76
6The mainstream and polarization effects97
7Basic processes of "attitude change"118
8Tests of the one-message model151
9Two-sided information flows185
10Information flow and electoral choice216
11Evaluating the model and looking toward future research265
12Epilogue: The question of elite domination of public opinion310
Measures appendix333
References347
Index359

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >