The Nature Of Prejudice, 25th Anniversary Edition / Edition 25

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Overview


With profound insight into the complexities of the human experience, Harvard psychologist Gordon Allport organized a mass of research to produce a landmark study on the roots and nature of prejudice. First published in 1954, The Nature of Prejudice remains the standard work on discrimination. Now this classic study is offered in a special unabridged edition with a new introduction by Kenneth Clark of Columbia University and a new preface by Thomas Pettigrew of Harvard University.Allport’s comprehensive and penetrating work examines all aspects of this age-old problem: its roots in individual and social psychology, its varieties of expression, its impact on the individuals and communities. He explores all kinds of prejudice-racial, religious, ethnic, economic and sexual-and offers suggestions for reducing the devastating effects of discrimination.The additional material by Clark and Pettigrew updates the social-psychological research in prejudice and attests to the enduring values of Allport’s original theories and insights.
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Editorial Reviews

Elliot Aronson
The Nature of Prejudice is a remarkable mixture of careful scholarship and humane values…The book has influenced an entire generation of social psychologists and deservedly so.
Human Nature Magazine
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Product Details

  • ISBN-13: 9780201001792
  • Publisher: Basic Books
  • Publication date: 1/28/1979
  • Edition description: Unabridged, 25th anniversary ed
  • Edition number: 25
  • Pages: 576
  • Sales rank: 620,452
  • Lexile: 1200L (what's this?)
  • Product dimensions: 8.40 (w) x 5.50 (h) x 1.40 (d)

Meet the Author


Gordon W. Allport was born in 1897 in Montezuma, Indiana. He received his A.B., A.M., and Ph.D. in psychology from Harvard University, did postgraduate work abroad, and returned to Harvard in 1930, where he served as professor of psychology until his death in 1967. During his lifetime, Allport served as president of both the American and Eastern Psychological Associations, director of the National Opinion Research Center, and editor of the Journal of Abnormal and Social Psychology. His other books included The Psychology of Rumor, The Individual and His Religion, Personality, and Becoming.
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  • Anonymous

    Posted March 6, 2006

    Life on the street is elevated and suddenly the commonplace speaks.

    'The Nature of Prejudice' by Gordon Willard Allport (1897-1967), one of America's most beloved psychologists, has become the definitive work on this formidable, yet enthusing subject. Allport, a major proponent of the humanistic approach and personality trait theory, originally penned this masterwork in 1954, a few decades after rendezvousing with Sigmund Freud, in Vienna. His book examines prejudice in relation to thinking processes, activities in groups, cultural/social/psychodynamic and characterological factors, as well as how it is acquired and resolved. The very first query I asked myself, when reading this book, was what is prejudice? Allport is succinct when he derives his definition from Thomistic moralists, offering: 'thinking ill of others without sufficient warrant.' Discrimination, he adds, is denying same of equal treatment. Overcategorization, in an impetuously lived world where one strives to adjust to simplicity, fuels the process of misconception. This segues into prejudgement and only becomes known as prejudice when such erroneous beliefs are refractory to facts--once evidenced. Allport also argues that prejudice is not ideally a value concept promulgated by the disapproval of human behaviour by specific civilizations in history. In fact, he says that it is much the same, psychologically speaking, anywhere and anytime, that is, attitudes of negativity against people maintained by false overgeneralization. So I then wondered just how and why people became prejudiced. Allport shed light on this matter with his effulgent descriptions of 'in-groups' and corresponding 'out-groups.' The most influential example of the former is the family, where the child learns the psychology of conformity--that he is a member of his parents' various groups, which define who he is. Later, the child might eschew some of these rubrics, while friends, school, church, et al, also become part of the 'we' in his classification of who he is. His values and belief system, which ratify individual personality development with its subsequent difficulties, the author explicitly states, are paramount in the growth of prejudice. Therefore, when one's habits are threatened in said group, a hostility ensues, which often leads to prejudice towards the 'out-group'--the others, where the person does not feel a camaraderie and perhaps scapegoats/projects unacceptable sentiments on them to achieve conflict resolution--with its encumbent tension reduction, to fulfill his needs. Conditioning, perception, catharsis, status and class all come into play here. Now, what can be done to assuage prejudice, thereby transforming society into a more affable place? In the end of this tome, Allport discusses reducing group tensions through a more tolerant personality. He suggests that education, desegregation and community contact are all imperative, too. In 'The Nature of Prejudice' by the legendary Gordon Allport, the uncanny secret residing in everyone is unveiled, because it assisted me in comprehending why we all, sometimes at least, harbour this demon, its essence, and how to exorcise it. If you're intrigued by the fascinating topic of prejudice, this is the volume you peruse first, where life on the street is elevated and suddenly the commonplace speaks.

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