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The Necessary Revolution: How Individuals and Organizations Are Working Together to Create a Sustainable World
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The Necessary Revolution: How Individuals and Organizations Are Working Together to Create a Sustainable World

by Bryan Smith, Peter M. Senge, Sara Schley, Joe Laur, Nina Kruschwitz
 

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ISBN-10: 038551901X

ISBN-13: 9780385519014

Pub. Date: 06/10/2008

Publisher: The Doubleday Religious Publishing Group

Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which environmentally sound products and processes would be more

Overview

Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which environmentally sound products and processes would be more cost-effective than wasteful ones. A world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining – that world is already emerging.

A revolution is underway in today’s organizations. As Peter Senge and his co-authors reveal in The Necessary Revolution, companies around the world are boldly leading the change from dead-end “business as usual” tactics to transformative strategies that are essential for creating a flourishing, sustainable world. There is a long way to go, but the era of denial has ended. Today’s most innovative leaders are recognizing that for the sake of our companies and our world, we must implement revolutionary—not just incremental—changes in the way we live and work.

Brimming with inspiring stories from individuals and organizations tackling social and environmental problems around the globe, THE NECESSARY REVOLUTION reveals how ordinary people at every level are transforming their businesses and communities. By working collaboratively across boundaries, they are exploring and putting into place unprecedented solutions that move beyond just being “less bad” to creating pathways that will enable us to flourish in an increasingly interdependent world. Among the stories in these pages are the evolution of Sweden’s “Green Zone,” Alcoa’s water use reduction goals, GE’s ecoimagination initiative, and Seventh Generation’s decision to shift some of their advertising to youth-led social change programs.

At its heart, THE NECESSARY REVOLUTION contains a wealth of strategies that individuals and organizations can use — specific tools and ways of thinking — to help us build the confidence and competence to respond effectively to the greatest challenge of our time. It is an essential guidebook for all of us who recognize the need to act and work together—now—to create a sustainable world, both for ourselves and for the generations to follow.

Product Details

ISBN-13:
9780385519014
Publisher:
The Doubleday Religious Publishing Group
Publication date:
06/10/2008
Pages:
406
Sales rank:
992,819
Product dimensions:
6.44(w) x 9.40(h) x 1.30(d)

Table of Contents


Endings, New Beginnings
A Future Awaiting Our Choices     3
How We Got into This Predicament     14
Life Beyond the Bubble     33
New Thinking, New Choices     42
The Future is Now
Never Doubt What One Person and a Small Group of Co-Conspirators Can Do     57
Aligning an Industry     68
Unconventional Allies: Coke and WWF Partner for Sustainable Water     77
Getting Started
Risks and Opportunities: The Business Rationale for Sustainability     101
Positioning for the Future and the Present     119
Getting People Engaged     140
Building Your Case for Change     157
Seeing Systems
The Tragedy and Opportunity of the Commons     168
Spaceship Earth     179
Seeing Our Choices     196
Collaborating Across Boundaries
The Imperative to Collaborate     227
Convening: "Get the System in the Room"     234
Seeing Reality Through Others Eyes     250
Building Shared Commitment     267
From Problem Solving to Creating
Innovation Inspired by Living Systems     285
Unleashing Everyday Magic     292
You Don't Have to Have All the Answers     302
From Low-Hanging Fruit to New Strategic Possibilities     310
It's Not What the Vision Is, It's What the Vision Does     324
Redesigning for the Future     334
The Future
The Future of the Corporation     348
The Future of Enterprise Variety     356
The Future of Leadership     364
The Future of Our Relations     374
The Future of Us     378
Appendix     382
Notes     387
Index     400

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