The Network Challenge (Chapter 24): Telecommunications: Network Strategies for Network Industries? [NOOK Book]

Overview

Telecommunications is a networked business, yet it traditionally has resisted a network-based view in its strategies and business models. In this chapter, Kevin Werbach explores this paradox, contrasting the worldview of Monists such as AT&T, who see the infrastructure as inseparable from the network, and Dualists such as Google, who see the network and its applications as distinct from the underlying infrastructure. Not surprisingly, AT&T is a proponent of “tiered access” whereas Google argues for ...

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The Network Challenge (Chapter 24): Telecommunications: Network Strategies for Network Industries?

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Overview

Telecommunications is a networked business, yet it traditionally has resisted a network-based view in its strategies and business models. In this chapter, Kevin Werbach explores this paradox, contrasting the worldview of Monists such as AT&T, who see the infrastructure as inseparable from the network, and Dualists such as Google, who see the network and its applications as distinct from the underlying infrastructure. Not surprisingly, AT&T is a proponent of “tiered access” whereas Google argues for “network neutrality.” Finally, Werbach examines how a more modular future might bridge the gap between those who seek to own and capitalize on the network and those who seek to expand it through more neutral offerings.

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Product Details

  • ISBN-13: 9780137015542
  • Publisher: Pearson Education
  • Publication date: 6/2/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 20
  • File size: 189 KB

Meet the Author

Kevin Werbach, Assistant Professor of Legal Studies and Business Ethics, The Wharton School, University of Pennsylvania

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Table of Contents

A Network-Based View of Telecom

Network Monists and Dualists: AT&T and Google

The Modular Future

Conclusion: A Network View of Networks

References

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