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Director, Gund Institute of Ecological Economics, University of Vermont -
"Myers and Kent have identified a major environmental issue for the 21st century—the rise of 'new consumers' whose environmental impact will be enormous if they behave like the 'old' consumers. They also clearly point out the fundamental limitations of consumerism (whether new or old) in achieving real, sustainable human welfare, and a path to sustainable consumption. The first step in overcoming the addiction of consumerism is recognizing that it is psychological 'junk food.'"