The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization

Overview

Now, armed with the inside knowledge and tactics of The New Corporate Activism, you'll be prepared to navigate the tricky terrain of public policy making. Written by two widely respected professionals - with over 60 years of expertise between themthis book provides a blueprint for how to marry democratic values, human psychology, grassroots organizing, and modern technology into a winning strategy for political action. Spanning a range of up-to-the-minute issues and time-tested techniques that are relevant to ...
See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (9) from $6.12   
  • New (1) from $195.00   
  • Used (8) from $6.10   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$195.00
Seller since 2015

Feedback rating:

(214)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Now, armed with the inside knowledge and tactics of The New Corporate Activism, you'll be prepared to navigate the tricky terrain of public policy making. Written by two widely respected professionals - with over 60 years of expertise between themthis book provides a blueprint for how to marry democratic values, human psychology, grassroots organizing, and modern technology into a winning strategy for political action. Spanning a range of up-to-the-minute issues and time-tested techniques that are relevant to everyone...whether you're part of a Fortune 500 company, a smaller firm, a public agency, or a nonprofit organization...The New Corporate Activism features a special focus on the unique challenges of developing global markets and effecting changes in legislation overseas.

This book zeroes in on the public affairs strategies--both the triumphs and blunders--of leading companies, and distills their experiences into core components any company can utilize. Key issues discussed include setting a strategic approach, framing the message, mobilizing the troops, dealing with crisis, and targeting communications for maximum impact. Special emphasis is placed on the most challenging areas of public affairs today: expanding global markets and effecting change in legislation overseas.

Read More Show Less

Editorial Reviews

Booknews
Provides a blueprint and techniques for combining democratic values, human psychology, grassroots organizing, and modern technology into a winning strategy for political action on the part of small to large public and private corporations lobbying to influence the outcome of debates on public issues affecting their organizations. Includes case studies, and a section on dealing with situations that appear out of control. For public relations professionals. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780070244313
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 9/1/1994
  • Pages: 320
  • Product dimensions: 6.27 (w) x 9.30 (h) x 1.00 (d)

Table of Contents

Preface
Introduction 1
Pt. 1 Get Ready - What to Think About Before You Begin
1 "All Politics Is Local" 13
Progovernment Early Origins 14
Government's Involvement Questioned 16
Aspen's Smuggler Mountain 17
2 A Rationale for Noninvolvement 31
The Wimp Factor 35
The Quarterback Theory of Management 37
Politics Is Dirty 40
The Fix-It Mentality 42
Ideological Purity 44
We Can Win the Battle (But Lose the War) 46
Our Ox Is Not Being Gored 48
Groupthink 49
Arrogance: They'll Never Get Us 50
What Warning Signs? 53
It's Self-Serving 55
Pt. 2 Get Set - Getting What Ducks in What Rows
3 Strategic Planning for Public Affairs 61
Establishing an Adaptive Mode 62
Developing a Strategic Public Affairs Plan 72
Analyzing Issues 74
4 Working with Your Authorizing Environment: The Internals and the Externals 85
Starting with Family and Friends 87
Moving on to Strangers 93
Dealing with Press, Pols, and Provocateurs 95
Building Bridges to the External Authorizing Environment 97
The Role of Candor 101
Pt. 3 Go - How to Do It
5 Framing the Message 111
Ashland's Spill 115
Resonate with the American Political Ethic 117
Make the Moral Versus the Economic Argument 120
Adapt the Message 124
Do the Lateral Arabesque 127
6 Mobilizing the Troops 133
The Steps toward Mobilization 135
Mobilizing the Family 140
Mobilizing Friends 149
Mobilizing Strangers 156
7 Using the Technology 165
Different Databases for Different Tasks 168
Building a Public Affairs Database 172
Nine Database Profiles 175
Cross-Referencing to Target Outreach Efforts 187
Planning 188
The General Mills Restaurants, Inc. 192
Some Final Considerations 196
Pt. 4 Hanging in There - Reining in Situations That Appear Out of Control
8 Dealing with Crises 201
Having a Plan: Accidents and Action 203
Meeting the Resistance and Lining up Allies - In Advance 206
Dealing with the Other-Directed Crises 207
Instant Coalition Creation 212
Coors Brewing Company 220
9 Public Affairs in a Global Economy 225
Three Cultural Differences between the United States and Everyone Else 226
Four Political Differences That Flow from the Cultural Distinctions 228
Transnational Coalition Building 230
Advocacy Abroad 234
Exporting Grassroots Lobbying Is Already Big Business 238
10 A Survey of Successful Public Affairs Professionals 243
The Foundation Survey 244
Our Survey 245
11 Toward a New Organizational Culture 255
A Reveille for Public Affairs: Adaptation 256
The Participatory Corporation 257
The Community Participatory Corporation 260
Index 265
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)