The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization

The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization

by Edward A. Grefe, Martin Linsky
     
 

Now, armed with the inside knowledge and tactics of The New Corporate Activism, you'll be prepared to navigate the tricky terrain of public policy making. Written by two widely respected professionals - with over 60 years of expertise between themthis book provides a blueprint for how to marry democratic values, human psychology, grassroots organizing, and modern… See more details below

Overview

Now, armed with the inside knowledge and tactics of The New Corporate Activism, you'll be prepared to navigate the tricky terrain of public policy making. Written by two widely respected professionals - with over 60 years of expertise between themthis book provides a blueprint for how to marry democratic values, human psychology, grassroots organizing, and modern technology into a winning strategy for political action. Spanning a range of up-to-the-minute issues and time-tested techniques that are relevant to everyone...whether you're part of a Fortune 500 company, a smaller firm, a public agency, or a nonprofit organization...The New Corporate Activism features a special focus on the unique challenges of developing global markets and effecting changes in legislation overseas.

Editorial Reviews

Booknews
Provides a blueprint and techniques for combining democratic values, human psychology, grassroots organizing, and modern technology into a winning strategy for political action on the part of small to large public and private corporations lobbying to influence the outcome of debates on public issues affecting their organizations. Includes case studies, and a section on dealing with situations that appear out of control. For public relations professionals. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780070244313
Publisher:
McGraw-Hill Companies, The
Publication date:
09/01/1994
Pages:
320
Product dimensions:
6.27(w) x 9.30(h) x 1.00(d)

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