The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers and Communitiesby Vance Corum, Marcie Rosenzweig, Eric Gibson
If you are a farmer, market manager or city planner and want to succeed at farmers markets, The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers & Communities is the book for you! Written by Vance Corum, Marcie Rosenzweig, and Eric Gibson, The New Farmers' Market covers the latest tips & trends from leading-edge sellers, managers and market planners all over the country. FARMERS/VENDORS: Best products to grow & sell; insurance, rules & regs; booth design & structure; product display & appearance; containers; line handling; bagging/packaging; sampling; price signs & labels; setting prices; cash-handling & security; recordkeeping; hiring & training employees; selling tips & styles; customer service; educating customers about products; recipes; boosting sales via the internet, & more! MARKET MANAGERS/PLANNERS: Planning & starting a market, recruiting farmers; market master; legal advice, rules & regs; 46 pages on promotion: special events; co-promotions with community groups; media coverage; market newsletter; setting up a market web site; market issues including farmer-grown, market mix, supermarket competition, etc.; building community support & educating the public about local agriculture; farmers' market resources (articles, books & tapes, web sites, etc.), & more.
- New World Publishing, Auburn,CA
- Publication date:
- Product dimensions:
- 7.90(w) x 9.90(h) x 0.50(d)
Meet the Author
Vance Corum is a consultant in farmers’ market development, research, and management who has develops publicity campaigns, tasting events, TV shows, magazine articles, and seminars on market development. Marcie Rosenzweig operated a market farm for 12 years and is the author of Market Farm Forms. Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the author of Sell What You Sow! The Grower’s Guide To Successful Produce Marketing.
Most Helpful Customer Reviews
See all customer reviews