The New Global Leaders: Richard Branson, Percy Barnevik, David Simon and the Remaking of International Business / Edition 1

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Spend some time with three of today's most noted business pioneers and share their secrets for achieving international success. The New Global Leaders takes readers into the private worlds of Asea Brown Boveri's Percy Barnevik, Virgin founder Richard Branson, and British Petroleum titan David Simon to provide rare and candid profiles of how these charismatic leaders have redefined organizational growth and development in the latter 20th century. The authors were granted unprecedented access to these men and the results are as fascinating as they are informative. Readers are treated to personal interviews with these very powerful and very different personalities, each of whom provides a behind-the-scenes account of how he put his company on the global map. Sharing their philosophies, visions, and strategies, they exemplify leadership in an age of rapid and relentless change and provide new models of success for our post-industrial era.

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Editorial Reviews

From the Publisher
"Brilliant portraits of three exemplary global leaders with important lessons for all leaders." -Warren Bennis, professor, University of Southern California, and author, Organizing Genius

"A masterful work that gives us insights into the key issues, fears, and decisions of three global leaders. The analyses, case studies, and interviews by Kets de Vries and Florent-Treacy reveal more about these men than they might have realized." -Ron Bolger, chairman, Telecom Eireann

Library Journal
The authors, affiliated with INSEAD, an international business school in France, call Branson the "Builder," Barnevik the "Integrator," and Simon the "Transformer." These three corporate executives (of Virgin, Asea Brown Boveri, and British Petroleum, respectively) are presented as role models of leadership styles for the new global executive. Such leaders must be "charismatic" and "architectural." The executive profiles, including personal interviews, are uneven, often rambling. The authors attempt to throw in a dash of nearly every management concept in vogue in the past ten years. Each of the three units in the book ends with a "key points" page outlining the company's competitive edge based on the executive's style. At least that feature pulls together elements of the unit, giving some structure to the content. Not a necessary purchase, except for collections striving to be all-inclusive.--Susan DiMattia, "Library Journal"
Profiles and interviews Branson, the founder and head of the Virgin Group; Barnevik, the mastermind behind the merger of ASEA and Brown Boveri to form ABB; and Simon, for CEO of British Petroleum. Characterizes them as business pioneers who have created and sustained innovation in their organizations while commanding respect and loyalty from their employees across continents and cultures. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780787946579
  • Publisher: Wiley
  • Publication date: 3/19/1999
  • Series: J-B US non-Franchise Leadership Series , #173
  • Edition description: 1 ED
  • Edition number: 1
  • Pages: 188
  • Product dimensions: 6.32 (w) x 9.41 (h) x 0.85 (d)

Meet the Author

MANFRED F.R. DE VRIES is a professor at INSEAD, the world's leading global business school, as well as a practicing psychoanalyst and consultant. Author of fifteen books, including the award-winning Life and Death in the Executive Fast Lane (Jossey-Bass, 1995), he has been featured in the New York Times, Fortune, The Economist, Harper's, and the Financial Times. He lives in Paris, France. ELIZABETH FLORENT-TREACY is a research affiliate in management and leadership at INSEAD. She lives in Fontainebleau.

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Table of Contents

Preface: Role Models for Tomorrow.

Introduction: Global Leadership.


Richard Branson: The Builder.

Branson's Virgin.

An Interview with Richard Branson.


Percy Barnevik: The Integrator.

Percy Barnevik and ABB.

An Interview with Percy Barnevik.


David Simon: The Transformer.

Transformational Leadership at British Petroleum.

An Interview with David Simon and John Browne.

Conclusion: Practices of Vanguard Companies.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 2, 2004

    A Good Read!

    Authors Manfred F.R. Kets de Vries and Elizabeth Florent-Treacy idealistically foresee a new era where visionary, innovative CEO's will lead a new type of employee. Through insightful interviews, they position Richard Branson of Virgin, Percy Barnevik of ABB and David Simon of British Petroleum as icons of the modern, improved CEO. Certainly, Branson and Simon seem to be valid role models and their leadership of European global companies presents interesting alternatives. Although it is not reflected in this 1999 book, today Barnevik's reputation is tarnished in the wake of a 2002 severance pay scandal and problems that BusinessWeek refers to as 'the mess at ABB.' For good or ill, this book will provoke you to ask if emphasizing a leader's charismatic ability to motivate distracts attention from critical core business issues. Despite their varied outcomes, these charismatic visionaries created family-like corporate cultures and inspired their employees. Thus, they demonstrated that the new economic era requires a new type of leader. Whether they together constitute a composite of that leader is another question. We recommend this solid book to management students and to upcoming executives.

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