The New Graphic Design School / Edition 2

The New Graphic Design School / Edition 2

by Alan Swann
     
 

ISBN-10: 0471288349

ISBN-13: 9780471288343

Pub. Date: 06/01/1997

Publisher: Wiley

This book teaches the basic principles of graphic design as they are currently taught and learned. It uses real examples of student's work, so that the reader can see how a piece of design evolves, and can thereby become aware of both his or her creative potential and the techniques necessary to put good design into practice.  See more details below

Overview

This book teaches the basic principles of graphic design as they are currently taught and learned. It uses real examples of student's work, so that the reader can see how a piece of design evolves, and can thereby become aware of both his or her creative potential and the techniques necessary to put good design into practice.

Product Details

ISBN-13:
9780471288343
Publisher:
Wiley
Publication date:
06/01/1997
Edition description:
Older Edition
Pages:
192
Product dimensions:
7.53(w) x 9.69(h) x 0.59(d)

Table of Contents

THE LANGUAGE OF DESIGN.

Exploratory Drawing.

Learning about Color.

Studio Techniques.

Exploring Ideas.

Introducing Type.

Preparing for Print.

PRINCIPLES AND TECHNIQUES.

Free Image-Making.

Type and Layout.

Research Techniques.

From Concept to Visual.

COMMERCIAL PRACTICE.

Corporate Design.

Editorial Design.

Packaging.

Advertising.

Conclusion.

Index.

Credits.

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