Gift Guide

The New Pioneers: Sustainable business success through social innovation and social entrepreneurship [NOOK Book]


New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order.

It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs.


See more details below
The New Pioneers: Sustainable business success through social innovation and social entrepreneurship

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$21.99 price
(Save 42%)$38.00 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.


New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order.

It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs.

"Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully," argues Tania Ellis.

With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual – for the benefit of humanity and the bottom line.

Read More Show Less

What People Are Saying

From the Publisher
"[Tania Ellis's] book shows the spectrum of thinking and concrete action around socially and ecologically responsible business that has emerged in the last decade. This spectrum is much wider than any label such as Corporate Social Responsibility, Corporate Global Citizenship, Social Investment, Social Entrepreneurship or Social Business would suggest, and her work in aggregating this information will go a long way to inspiring others to lead further into the future. It comprises exciting opportunities of engaging new actors and forging new partnerships to 'improve the state of the world'."
Professor Klaus Schwab (from the foreword), Founder and Executive Chairman, World Economic Forum; Founder, Schwab Foundation for Social Entrepreneurship

"The New Pioneers needs to be not only read – but more importantly acted on – by all of us at the frontiers of building and giving life to the new economy. As we enter the Age of Sustainability, it will be the abundancy of our talents that will drive innovation which sees the opportunity in extreme resource scarcity. To harness these talents across the globe, embracing different cultures on the basis of shared equity, we need to know what works and who is doing what, framed by a challenge to current mindsets. The New Pioneers provides all that - and much more"
Tony Manwaring, Chief Executive, Tomorrow's Company

"The world is changing and the new pioneers are the ones changing it. If you want to make sense of what's happening—or even better, if you want to help make it happen—read this book. It's a handbook for the global revolution!"
Alan M. Webber, Co-founding Editor, Fast Company magazine and Author, Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self

"We are living through one of history's great transitions – from the Age of Greed to the Age of Responsibility – and Tania Ellis's's "new pioneers" are at the leading edge of the revolution. This is a book that informs and inspires, reminding us that a better world is not only possible, but is already being created. It is an insightful window on a remarkable movement — and a call to action for us all."
Dr Wayne Visser, Director of CSR International and author of The Age of Responsibility

"I welcome The New Pioneers, as a contribution to moving forward the vision of more ethical and sustainable businesses, reforming markets and growing "greener" economies worldwide. Tania Ellis has performed a great service and we hope this book is widely-read!"
Hazel Henderson, author of Ethical Markets: Growing the Green Economy (2006) and President, Ethical Markets Media (USA and Brazil)

"For 150 years we have directed companies on two false assumptions, viz. that planet earth had infinite resources and an infinite capacity to absorb waste. The consequence is an ecological crisis which has driven companies into a new economy – business as unusual and learning to make more with less. The New Pioneers illustrates that the stakeholder inclusive governance approach now prevails and everyone has a role to play to make the new face of capitalism work."
Mervyn King, Chairman of the Global Reporting Initiative

"Past explorers and pioneers found and exploited 'new worlds'. Humanity will need multiple planets this century to meet its growing agricultural, industrial and consumer needs, but we only have one. So we have to build a new world on the one planet we have. Tania Ellis shows how new breeds of social innovators and entrepreneurs are leading the charge."
John Elkington, Co-Founder and Executive Chairman of Volans, Co-Founder and Non-Executive Director of SustainAbility, and Co-author of The Power of Unreasonable People

"If you are joining the social entrepreneurship revolution, or seeking to apply its principles in a mainstream business setting, this insightful and incredibly well researched book sets out the rules of the road ahead."
John Grant, Author of Co-opportunity and The Green Marketing Manifesto

"Plan A is central to the future competitive success of Marks & Spencer, and to our future relationship with customers and suppliers alike. It is a powerful example that 'sustainable development' is making its way into the core of business strategy. It is no longer a nice-to-have, but a need-to-have. The New Pioneers – packed with case studies and guided by the principles which inform them – shows how companies are leveraging their competitive advantage and building innovative business models by putting sustainability into the core of their thinking and practice"
Richard S. Gillies, Director, Plan A, CSR & Sustainable Business, Marks & Spencer

"Like James Cameroun with his movie Avatar is changing the film industry from two dimensions to three dimensions, Tania Ellis's new book shows the changing face of business from a one dimensional profit focus to capitalism in three dimensions. The New Pioneers takes the reader on a step-by-step journey through the evolution of business and its stakeholders providing new insights, lessons learned and roads to walk for creating a future where business globally will play an important part of creating a better world today and tomorrow."
Mads Kjaer, founder of MYC4

"The New Pioneers is a very timely arrival that talks about developing future leaders and talent as businesses begin to recognize more and more that corporate sustainability is stretching the bandwidth of both current business models as well as their leadership profiles."
Anant G Nadkarni, Vice President – Group Corporate Sustainability, Tata

"In meticulous, convincing and heartening detail, Tania Ellis rolls out persuasive evidence that a “responsibility revolution” is well underway in the relationship between consumers and corporations. It is empowered by global communications networks the market revolutionaries of past generations – from Henry Ford to Ralph Nader – could never have conceived. It is inspired by indisputable proof – from climate change to the Great Recession – that we are indeed one world and that conscience is the best business model. Today, with governments having difficulty addressing some of the world's most perplexing problems, consumers, corporations and civil society must take the lead. As Ms Ellis documents so skillfully, that is precisely what they are doing."
William Becker, Presidential Climate Action Project

Read More Show Less

Product Details

  • ISBN-13: 9780470971314
  • Publisher: Wiley
  • Publication date: 11/4/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 276
  • File size: 2 MB

Meet the Author

Tania Ellis is a Danish-British prize-winning writer, speaker and business innovator, who specialises in social business trends.
With over 20 years of work experience from the business sector, 12 of the years in various management positions, and an Executive MBA from Henley Management College in London, she has extensive theoretical and practical experience in bridging people’s needs with business needs.
In 2003 Tania Ellis formed communications and consulting company Inspiratorium, where she gives advice and inspiration on social business trends to a wide range of national and international private, public and civil organisations.
As one of Scandinavia’s leading social business experts, Tania Ellis often features in the media as a trendspotter and opinion leader, and is a popular speaker and inspirator at events and projects that aim to create both social and economic value.

Read More Show Less

Table of Contents

Foreword Klaus Schwab Schwab, Klaus


PART I New Times - New Needs 1

Chapter 1 Outer globalization 3

A business world of disorder - the new business paradigm 3

The great globalization race - how nations compete 18

Five planets wanted - environmental imbalances and growth principle 1 32

More wealth and more inequality - economic imbalances and growth principle 2 44

The silent killers - social imbalances and growth principle 3 55

Chapter 2 Inner globalization 65

Generation MeWe - conscious labour markets 65

The Global Brain - hybrid markets 77

Collaborative problem solvers - collective intelligence markets 86

Civil power brokers - activism markets 94

Conscious buycotters - ethical consumption markets 102

PART II New Needs - New Solutions 111

Chapter 3 The routes to sustainable business success 113

The new faces of capitalism - blurring sector borders and the fourth sector 113

The value of social entrepreneurship - three dimensions of the new business paradigm 125

Responsible business 2.0 -from CSR to CSI and the four enabling Cs 152

A business force for good - the power of partnerships and converging fields 174

Chapter 4 Visions for the future 187

An evolutionary revolution - in the midst of a paradigm shift 187

Utopias and pessimism - about hope and fear 198

Everyone has a role to play - and the power of YOU! 203

References 207

Further reading 225

Acknowledgements 233

About the author 235

Index 237

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)