The New Politics of Old Values / Edition 2

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1990 Paperback New 874515084. New; 1 x 8.75 x 5.75 Inches; 270 pages.

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The New Politics of Old Values provides the first assessment of the vital importance of values in the political process by analyzing Ronald Reagan's intuitive appeal to traditional American values including individualism, freedom, and equality of opportunity. The author was the first to go beyond money and taxes into the now hot topic of values as motivation for the decision-making of voters. He exposes the first approach to an election with a "strategy of values" as Reagan did in 1980 through this now dominant subject during the presidency of Bill Clinton. He follows the evolution from Reagan's appeal to the underlying liberalism that characterizes the American polity using the words "family, work, neighborhood, peace, and freedom" to Clinton's repeated emphasis on "opportunity, community, and responsibility," capturing how values have reshaped the political maps of the United States bringing the Democratic and Republican parties together on these mandatory issues.

Author Biography: John Kenneth White is Vice President of the Center for Party Development and is Professor of Politics at the Catholic University of America.

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Editorial Reviews

Library Journal
Using Reagan's presidency as a case study, White ( The Fractured Electorate ) assesses the impact of widely shared values on politics. He places the president's enormous popularity in the context of change, detailing cultural trends that have reinforced Reagan's approach. White views the values of family, work, neighborhood, and freedom as ``romantic visions that voters seek to emulate in their own lives.'' He makes effective use of public opinion data and advertising techniques to support his thesis and considers implications of ``Reaganism'' for future politics. Complementing Garry Wills's Reagan's America ( LJ 2/1/87) as a critique of the president's appeal, this serves as a useful handbook to 1980s politics. Extensive bibliography and notes.Thomas A. Karel, Franklin & Marshall Coll. Lib., Lancaster, Pa.
A collection of readable and insightful essays on the ways in which presidents and other political leaders have articulated American values and connected them to policies to make those values a reality. This edition includes new chapters on presidents Reagan and Clinton. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780874515084
  • Publisher: University Press of New England
  • Publication date: 2/1/1990
  • Edition description: 2nd ed.
  • Edition number: 2
  • Pages: 270

Table of Contents

Preface to the University Press of America Edition
Ch. 1 The (Un)Making of Ronald Reagan 1
Ch. 2 Visions and Values 21
Ch. 3 A Transforming Election 41
Ch. 4 The Encore 65
Ch. 5 The Parties: Us Against Them 91
Ch. 6 Echoes in the Marketplace 131
Ch. 7 A Sense of Return 155
Ch. 8 Once More, With Feeling 187
Ch. 9 The Saga Continues: American Values in the Age of Clinton 243
Index 287
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