The New Products Workshop: Hands-on Tools for Developing Winners

The New Products Workshop: Hands-on Tools for Developing Winners

by Barry W. Feig
     
 

Most new products fail despite the fact that they've been developed by experienced managers in major corporations. In The New Products Workshop,Barry Feig shares his years of experience in guiding large and small companies successfully through all the stages of product development. Through his unique workshop method,managers learn how to match their products with…  See more details below

Overview

Most new products fail despite the fact that they've been developed by experienced managers in major corporations. In The New Products Workshop,Barry Feig shares his years of experience in guiding large and small companies successfully through all the stages of product development. Through his unique workshop method,managers learn how to match their products with consumers' needs. Packed with scores of new product-launch histories,check-lists and charts,The New Products Workshop explains each essential step,from generating workable product ideas to assessing market success potential,from testing the waters before committing a major investment to giving products winning names and introducing them into a receptive marketplace. Nowhere else can managers developing new products find the marketing savvy necessary to ensure that their products sell. . . and sell and sell.

Product Details

ISBN-13:
9780070203518
Publisher:
McGraw-Hill Companies, The
Publication date:
01/01/1993
Pages:
272
Product dimensions:
6.27(w) x 9.32(h) x 0.91(d)

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