The New Public: Professional Communication and the Means of Social Influence / Edition 1by Leon H. Mayhew
Pub. Date: 12/28/2002
Publisher: Cambridge University Press
New theory bridging Parsons and Habermas analyses society's domination by communications industries. See more details below
New theory bridging Parsons and Habermas analyses society's domination by communications industries.
Table of Contents
Part I. Rhetoric and the Integration of Society: 1. Public influence in modern society; 2. Rhetoric and reason; Part II. Influence: 3. Influence: capacity to persuade; 4. Habermas and Parsons: critical issues regarding influence; 5. Public influence: a new paradigm; 6. The differentiation of rhetorical solidarity; Part III. The New Public: 7. The emergence of the New Public: advertising, market research and public relations; 8. Political communication in the New Public; 9. Forums for the redemption of influence; 10. The rhetoric of presentation.
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