The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

by David Meerman Scott
     
 

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People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most

Overview

People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include

  • The Old Rules of Sales and Service Don’t Apply in an Always-On World
  • The New Sales Cycle
  • How Web Content Influences the Buying Process
  • Reaching Your Buyers One at a Time with Content
  • Gamification Makes Buying Fun
  • The Content-Rich Website
  • Sales and Support in Real Time
  • Your Sales and Service Plan

KEY DIFFERENCE FROM NEW RULES OF MARKETING & PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference.

Product Details

ISBN-13:
9781118827857
Publisher:
Wiley
Publication date:
09/02/2014
Pages:
272
Sales rank:
766,766
Product dimensions:
5.90(w) x 9.10(h) x 1.00(d)

Meet the Author

DAVID MEERMAN SCOTT is the author of ten books including The New Rules of Marketing and PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of sales, marketing, and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are reaching buyers directly and in real time.

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