The New Science of Customer Relationships: Delivering the One-to-One Promise With AI
The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.



In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results.



Inside the book: tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think; specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services; and discussions of ethical guidelines to guide your organization's data and customer communication practices.
1146931991
The New Science of Customer Relationships: Delivering the One-to-One Promise With AI
The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.



In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results.



Inside the book: tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think; specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services; and discussions of ethical guidelines to guide your organization's data and customer communication practices.
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The New Science of Customer Relationships: Delivering the One-to-One Promise With AI

The New Science of Customer Relationships: Delivering the One-to-One Promise With AI

by Thomas H. Davenport, Jim Sterne

Narrated by Walter Dixon

Unabridged

The New Science of Customer Relationships: Delivering the One-to-One Promise With AI

The New Science of Customer Relationships: Delivering the One-to-One Promise With AI

by Thomas H. Davenport, Jim Sterne

Narrated by Walter Dixon

Unabridged

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Available for Pre-Order. This item will be released on September 16, 2025

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Overview

The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.



In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results.



Inside the book: tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think; specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services; and discussions of ethical guidelines to guide your organization's data and customer communication practices.

Product Details

BN ID: 2940195747480
Publisher: Ascent Audio
Publication date: 09/16/2025
Edition description: Unabridged
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