New Totally Awesome Business Book for Kids, Revised and Updated Third Edition

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More About This Book

Overview

This fun and fact-filled classic, fully updated, is packed with cartoons, quizzes, games, and stories about starting up a business and making money from it. A savvy brother-and-sister team, Arthur and Rose explain everything you need to know to start 20 super businesses ranging from lemonade stands to recycling:

  • Business budgets
  • Record keeping and filing
  • Telephoning and e-mailing
  • Using the Internet to find information
  • Negotiating
  • Putting it in writing
  • Marketing and advertising
  • Networking
  • Human relations

Editorial Reviews

VOYA
This third edition of a 1995 publication, written by a brother-and-sister team, takes students to the heart of entrepreneurship-showing that running a successful business takes first an idea and then the know-how to get the business started and to grow. The young authors define exactly what a business is and how it is structured. The next decision is the location of the business, and the skills, capital, and marketing needed. Finally the authors give twenty ideas for businesses that youth might start. These begin with the tried-and-true, such as a lemonade stand, and go on to personalizing T-shirts, leaf raking, lawn mowing, making and selling compost; garage sales, couponing, and so on. For each venture, the steps needed for success are outlined. Several suggestions seem to involve the person selling services to his or her family. But for those with cooperative families, the principles are valid and the skills gained are worthwhile. This book can certainly be thought provoking for young people with an entrepreneurial spirit, as it explains simply the fundamentals of a successful business along with a dash of more sophisticated business concepts. The illustrations are lively and engaging, and the text non-threatening. The book might also serve as supplementary text in a middle or junior high economics class.

Product Details

  • ISBN-13: 9781557047571
  • Publisher: HarperCollins Publishers
  • Publication date: 4/2/2007
  • Edition description: REV
  • Edition number: 3
  • Pages: 192
  • Sales rank: 339,308
  • Age range: 12 - 15 Years
  • Product dimensions: 5.10 (w) x 7.90 (h) x 0.60 (d)

Meet the Author

Arthur Bochner wrote The Totally Awesome Money Book for Kids with his mother when he was 11 years old and The Totally Awesome Business Book for Kids when he was 13. He's now 24 and a political speechwriter in Washington, D.C. Rose Bochner, Arthur's 15-year-old sister, was nominated for the Distinguished Students Award at her New Jersey middle school. She's a rock climber and plans to teach. Adriane G. Berg, mother of Arthur and Rose, is a renowned speaker and leader in the field of finance and aging. She is the author of a dozen books on personal finance and lives with husband Stuart Bochner and Rose in New Jersey.

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