The New Typography

The New Typography

by Jan Tschichold, Richard Hendel
     
 

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Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about

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Overview

Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.

Editorial Reviews

From the Publisher
"The New Typography is an outstanding source of inspiration, which . . . deserves every inch of its legendary status."--Computer Arts Projects
Computer Arts Projects
The New Typography is an outstanding source of inspiration, which . . . deserves every inch of its legendary status.”
Library Journal
The publication in English of this seminal work on 20th-century typography is long overdue. First published in 1928 in Germany and out of print for many years, this text has been recognized as one of the most important statements of modern typographical design. This curious and fascinating work ranges through theories of social criticism, art history, architecture, and the emerging importance of photography as it sets forth very definite guidelines regarding the design of printed materials. The final sections are indeed practical guidelines, down to sheet sizes and appropriate mixes of type, for the day-to-day use of working designers and printers. In addition to presenting a clear and faithful translation from the German, the new edition takes special care with design and appearance, closely duplicating the type and layout used in the original. A clear introduction places the work in the context of such movements as the Bauhaus, Constructivism in Art, Marxism in political and economic thought, and National Socialism. Essential for libraries with any special interest in the graphic arts and worthwhile for all libraries collecting in the area of design, it should also have a place in all larger art history collections.-Mark Woodhouse, Elmira Coll. Lib., N.Y.

Product Details

ISBN-13:
9780520250123
Publisher:
University of California Press
Publication date:
09/01/2006
Series:
Weimar and Now: German Cultural Criticism Ser.
Edition description:
1ST
Pages:
286
Sales rank:
882,539
Product dimensions:
5.75(w) x 8.25(h) x 0.63(d)

What People are saying about this

From the Publisher
"The New Typography is an outstanding source of inspiration, which . . . deserves every inch of its legendary status."—Computer Arts Projects

Meet the Author

Jan Tschichold (1902–1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer. Robin Kinross is a London typographer. Richard Hendel is Design and Production Manager at University of North Carolina Press.

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