The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry / Edition 2

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Overview

There's still time to get in on the ground floor and make your fortune in wellness!

Five years ago, in The Wellness Revolution, economist Paul Zane Pilzer outlined an emerging $200 billion industry he called "wellness." Today, that industry has grown to $500 billion, and it's just getting started, offering even greater entrepreneurial opportunities.

The Wellness Revolution was the "shot heard round the world" for the wellness industry. It defined wellness as an industry—linking tens of thousands of disparate service and product suppliers with a single cause. It showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging that they were part of a worldwide revolution—rather than merely lone iconoclasts inside their chosen professions or industries.

While the first edition was largely focused on large $100 million wellness companies, The New Wellness Revolution includes more guidance and business advice for individual wellness entrepreneurs, health product distributors, physicians, chiropractors, and other wellness professionals. For those in one of the largest segments of the wellness industry, there is a new chapter called "Direct Selling: How to Get Started." The New Wellness Revolution features new action items in every chapter and covers major new trends, particularly the phenomenon of "sickness industry" food companies such as McDonald's and Wal-Mart making huge investments in fresh and organic foods.

The New Wellness Revolution shows that even though millions of people have embraced wellness, the need for wellness has actually expanded due to declining health trends, particularly the rising obesity rate in the United States and other developed nations. Medical costs now exceed profits for most large employers, and corporations are beginning to recognize that wellness and disease prevention are the only viable solutions to rising healthcare costs that threaten their very existence.

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Product Details

  • ISBN-13: 9780470106181
  • Publisher: Wiley
  • Publication date: 2/9/2007
  • Edition description: REV
  • Edition number: 2
  • Pages: 304
  • Sales rank: 260,470
  • Product dimensions: 6.46 (w) x 9.11 (h) x 1.05 (d)

Meet the Author

PAUL ZANE PILZER is a world-renowned economist, a multimillionaire software entrepreneur, a college professor, and the New York Times bestselling author of God Wants You to Be Rich and Unlimited Wealth. After earning his MBA from Wharton at age twenty-two, he made his first $10 million before the age of thirty and was an appointed economic advisor during two presidential administrations, as well as a commentator on NPR and CNN. For more information visit, www.paulzanepilzer.com.

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Table of Contents

Preface: The Revolution Continues.

Introduction: Why Wellness is the Next Big Thing.

Chapter One. Why We Need a Revolution.

Chapter Two. The Baby Boom Generation: Understanding and Controlling the Demand for Wellness.

Chapter Three. What You Need to Know About Food and Diet.

Chapter Four. Making Your Fortune in Food.

Chapter Five. Making Your Fortune in Medicine.

Chapter Six. What You Must Know about Health Insurance.

Chapter Seven. The New Health Insurance Solution: Helping Your Customers Finance Their Wellness.

Chapter Eight. Making Your Fortune Distributing Wellness.

Chapter Nine. Direct Selling – How to Get Started.

Chapter Ten. Staking Your Claim: The Next Millionaires.

Epilogue: Unlimited Wellness.

Appendix A. Fat: What Is It, How Do We Get It, and How Do We Define It?

Appendix B. Shifting from Sickness to Wellness Medical Care.

Notes.

Selected Bibliography.

Acknowledgments.

About the Author.

Index.

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Sort by: Showing 1 – 4 of 5 Customer Reviews
  • Anonymous

    Posted May 18, 2009

    Had the Eureka Experience!

    Incredible book. I modified the business plan of a new mutli-million dollar venture we've undertaken and I've completely changed my own personal lifestyle. Gave me insight into wellness and nutrition I never recognized or cared about before. It's a great business guide into an industry I had no idea had so much potential, nor did I previously realize the shift that's destined to occur in the medical industry.

    1 out of 1 people found this review helpful.

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  • Posted December 4, 2008

    2008 and Beyond...

    New book by PZP that produces practical examples of why we are seeing such a movement in peoples thinking toward a Healthier/Well lifestyle. The information delivered here paints a great picture describing the current so called "sickness industry" and how the population can steer clear of potential disease and save themselves money. Many great stories of entreprenuers who are leading the charge to help people enter this new lifestyle, and how as an individual you can prosper as well. It is the dawn of a new era. As the Automotive Industry remains questionable I am reminded...<BR/><BR/>"It is easier to give birth, than to resurrect the dead."<BR/><BR/>Welcome to The Wellness Revolution.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 25, 2011

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  • Anonymous

    Posted June 2, 2010

    No text was provided for this review.

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