The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry / Edition 2

The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry / Edition 2

by Paul Zane Pilzer
     
 

There's still time to get in on the ground floor and make your fortune in wellness!

Five years ago, in The Wellness Revolution, economist Paul Zane Pilzer outlined an emerging $200 billion industry he called "wellness." Today, that industry has grown to $500 billion, and it's just getting started, offering even greater entrepreneurial opportunities.

The

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Overview

There's still time to get in on the ground floor and make your fortune in wellness!

Five years ago, in The Wellness Revolution, economist Paul Zane Pilzer outlined an emerging $200 billion industry he called "wellness." Today, that industry has grown to $500 billion, and it's just getting started, offering even greater entrepreneurial opportunities.

The Wellness Revolution was the "shot heard round the world" for the wellness industry. It defined wellness as an industry—linking tens of thousands of disparate service and product suppliers with a single cause. It showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging that they were part of a worldwide revolution—rather than merely lone iconoclasts inside their chosen professions or industries.

While the first edition was largely focused on large $100 million wellness companies, The New Wellness Revolution includes more guidance and business advice for individual wellness entrepreneurs, health product distributors, physicians, chiropractors, and other wellness professionals. For those in one of the largest segments of the wellness industry, there is a new chapter called "Direct Selling: How to Get Started." The New Wellness Revolution features new action items in every chapter and covers major new trends, particularly the phenomenon of "sickness industry" food companies such as McDonald's and Wal-Mart making huge investments in fresh and organic foods.

The New Wellness Revolution shows that even though millions of people have embraced wellness, the need for wellness has actually expanded due to declining health trends, particularly the rising obesity rate in the United States and other developed nations. Medical costs now exceed profits for most large employers, and corporations are beginning to recognize that wellness and disease prevention are the only viable solutions to rising healthcare costs that threaten their very existence.

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Product Details

ISBN-13:
9780470106181
Publisher:
Wiley
Publication date:
02/09/2007
Edition description:
REV
Pages:
304
Sales rank:
415,302
Product dimensions:
6.46(w) x 9.11(h) x 1.05(d)

Table of Contents

Preface: The Revolution Continues.

Introduction: Why Wellness is the Next Big Thing.

Chapter One. Why We Need a Revolution.

Chapter Two. The Baby Boom Generation: Understanding and Controlling the Demand for Wellness.

Chapter Three. What You Need to Know About Food and Diet.

Chapter Four. Making Your Fortune in Food.

Chapter Five. Making Your Fortune in Medicine.

Chapter Six. What You Must Know about Health Insurance.

Chapter Seven. The New Health Insurance Solution: Helping Your Customers Finance Their Wellness.

Chapter Eight. Making Your Fortune Distributing Wellness.

Chapter Nine. Direct Selling – How to Get Started.

Chapter Ten. Staking Your Claim: The Next Millionaires.

Epilogue: Unlimited Wellness.

Appendix A. Fat: What Is It, How Do We Get It, and How Do We Define It?

Appendix B. Shifting from Sickness to Wellness Medical Care.

Notes.

Selected Bibliography.

Acknowledgments.

About the Author.

Index.

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