The New World of Health Promotion: New Program Development, Implementation, and Evaluation: New Program Development, Implementation, and Evaluation

by Bernard J. Healey, Robert S. Zimmerman Jr.

Overview

The New World of Health Promotion: New Program Development, Implementation, and Evaluation uses the concepts of epidemiology and collaboration to define the real causes of chronic diseases. The book provides practitioners and students with a methodology to develop cost-effective programs to better inform the population of how to prevent these diseases and their expensive complications. Health care workers and health educators will find that this essential text provides them with the necessary skills to develop, implement, and evaluate health promotion programs.

Product Details

ISBN-13:	9780763753771
Publisher:	Jones & Bartlett Learning
Publication date:	08/04/2009
Edition description:	1E
Pages:	422
Product dimensions:	7.00(w) x 8.90(h) x 1.00(d)

About the Author

Bernard J. Healey is a professor of health care administration at King's College in Wilkes Barre, Pennsylvania. He is the director of the graduate program in health care administration and has been teaching college courses since 1974. He began his career in 1971 as an epidemiologist for the Pennsylvania Department of Health retiring in that position in 1995. During his tenure with government he completed advanced degrees in Business Administration and Public administration. In 1990 he finished his doctoral work at the University of Pennsylvania. Professor Healey has been teaching undergraduate and graduate courses in business, public health and health care administration at several colleges for over 30 years.

Robert S. Zimmerman, Jr., is President of Public Health Matters LLC and an Adjunct Professor at King's College in Wilkes Barre, PA. He previously served as Region 3 Director of the U.S. Department of Health and Human Services and as Pennsylvania's Secretary of Health and before that as State Medicaid Director.While at HHS, he worked on initiatives on Medicare, Medicaid, health disparities, public health preparedness, global health, and diabetes (for which he received the Secretary's Award for Distinguished Service for National Public Health Leadership).As Secretary of Health, he had a key role in crafting PA's tobacco settlement spending plan that dedicated 100% of the funds to health purposes. He implemented a health research program, tobacco use prevention and cessation programs, major health regulatory reform, and greatly expanded community health partnerships. He led development of statewide electronic disease reporting and surveillance systems and the State's first plans for public health preparedness, Rural Health, and Minority Health. He received the 1st Annual Minority Health Leadership Award from the Center for Minority Health, University of Pittsburgh and the Exemplary Service Award from the MCP Hahnemann University School of Public Health. As Medicaid Director, he led implementation of the HealthChoices managed care program, improved special needs services and directed major initiatives in clinical quality management and long term care. His earlier career included senior positions in health planning, disease prevention, health promotion and maternal and child health. He has a Master of Public Health from the University of Tennessee and attended Harvard University's Executive Leadership Program for State Health Officials and was a Captain, USAR Medical Service Corps.

Table of Contents

Chapter Preface
Chapter Foreword
Chapter Dedication/Acknowledgements
Chapter About the Authors
Chapter Contributors
Part I Developing a Health Promotion Program
Chapter 1 Health Promotion in the New Century
Chapter 2 Epidemiology as the Catalyst in the Development of Health Promotion Programs
Chapter 3 Needs Assessments
Chapter 4 Program Development
Chapter 5 Health Promotion Program Marketing Techniques
Chapter 6 Program Evaluation
Chapter Part II Emerging Priorities in Health Promotion Programs
Chapter 7 Health Promotion in People with Disabilities
Chapter 8 Health Promotion Programs in the Workplace
Chapter 9 Toward Health Equity: A Prevention Framework for Reducing Health and Safety Disparities
Chapter 10 The Truth Campaign: Using Countermarketing to Reduce Youth Smoking
Chapter 11 Violence and Crime...Looking for Solutions Upstream
Part III Competencies Required for the Development of Successful Health Promotion Programs
Chapter 12 Leadership in Health Promotion Programs
Chapter 13 Continuous Quality Improvement in Health Promotion Programs
Chapter 14 Evidence-Based Health Promotion Programs
Chapter 15 Part nerships and Collaboration: The Keys to Reaching Our Health Goals
Chapter 16 Economic Evaluation of Health Promotion Programs
Chapter 17 Mobilizing for Action through Planning and Part nerships (MAPP)
Chapter MAPP Case Studies
Chapter Appendix A Health Promotion and Health Education Resources for Health Educator and Health Promotion Specialists
Chapter Appendix B Case Study of Successful Workplace Wellness Programs
Chapter Appendix C Part nership Steps Checklists
Chapter Glossary
Chapter Index