The Newspaper Publishing Industry: (Part of the Allyn & Bacon Series in Mass Communication) / Edition 1

The Newspaper Publishing Industry: (Part of the Allyn & Bacon Series in Mass Communication) / Edition 1

by Robert G. Picard, Jeffrey Brody
     
 

ISBN-10: 0205161456

ISBN-13: 9780205161454

Pub. Date: 11/04/1996

Publisher: Allyn & Bacon, Inc.

This book is designed to provide readers who are interested in newspapers a primer through which they can gain a better understanding of the industry. The book attempts to place social, technological, and economic changes and effects into a context so that readers gain insight into the industry's current situation and its prospects for the future. This book is divided

Overview

This book is designed to provide readers who are interested in newspapers a primer through which they can gain a better understanding of the industry. The book attempts to place social, technological, and economic changes and effects into a context so that readers gain insight into the industry's current situation and its prospects for the future. This book is divided into three major sections. The first part presents an overview of the nature, scope, and roles of the newspaper industry. The second part of the book offers an overview of the operations of daily and weekly newspapers, focusing on the realities of the business and the process of producing a product that recreates itself daily. Part Three addresses issues that affect the newspaper industry's future. For professionals working in the newspaper publishing industry.

Product Details

ISBN-13:
9780205161454
Publisher:
Allyn & Bacon, Inc.
Publication date:
11/04/1996
Series:
Part of Allyn and Bacon Series in Mass Communication
Pages:
224
Product dimensions:
6.01(w) x 9.00(h) x 0.67(d)

Table of Contents

Preface xiii
PART I
The Nature and Scope of the Industry
1(31)
Newspapers as Manufacturing and Service Companies
3(4)
Definition of a Newspaper
7(1)
Types of Newspapers
8(2)
Number of Papers
10(4)
Daily Newspapers
11(2)
Sunday Newspapers
13(1)
Other Categories
13(1)
Locations of Daily Newspapers
14(3)
Newspaper Circulation
17(9)
Newspaper Revenue
26(4)
Summary
30(2)
The Roles of Newspapers as Products and Institutions
32(28)
Newspapers as Products and Services
32(7)
Newspaper Good/Service Market Elements
33(1)
Newspaper Formats
34(1)
Parts of the Newspaper
35(1)
Multiple Editions
35(2)
Total Market Coverage/Non-Duplicating Coverage Products
37(1)
Newspaper Geographic Market Elements
37(2)
Demand and Substitutability of the Newspaper Product and Service
39(4)
Competition between Newspapers
43(3)
Newspapers as Employers
46(2)
Newspapers as Financial Entities
48(1)
Newspaper Groups
49(11)
Group Differences
53(2)
Criticism of Newspaper Groups
55(5)
Milestones in the Development of the U.S. Newspaper Industry
60(14)
General Historical Developments
60(3)
Technical Developments
63(4)
Changes in Content and Journalism Styles
67(3)
Developments in the Business Aspects of Newspapers
70(2)
Summary
72(2)
PART II
Operations of a Newspaper
74(25)
Editorial Operations
75(7)
News Services and Syndicates
77(2)
Major News and Feature Services
79(3)
Advertising Operations
82(4)
Ad Sales and Production
83(1)
Advertising, Circulation, and the Desirability of Newspapers
84(1)
Advertising Pricing
85(1)
Getting Ads to Newspapers
86(1)
Circulation Operations
86(6)
Distribution Systems
87(1)
Circulation Pricing
88(3)
Collection Types
91(1)
The Problem of "Churn"
91(1)
Photography and Graphics Operations
92(1)
Business Operations
93(1)
Production Operations
94(2)
Subsidiary Operations
96(3)
A Day in the Life of a Newspaper
99(10)
A Morning Paper's Daily Cycle
102(4)
Morning
102(1)
Mid-Morning
103(1)
Early Afternoon
104(1)
Mid-Afternoon
105(1)
Early Evening
105
Late Evening
00(105)
Midnight
105(1)
Very Early Morning
105(1)
Weekly Newspapers
106(1)
Day 1
106(1)
Days 2-4
107(1)
Day 5
107(1)
Summary
107(2)
PART III
Technology and Labor Issues
109(17)
Labor in Newspapers
109(3)
Computer Technology Changes Newspapers
112(11)
Effects on the News and Advertising Work
116(3)
Computer Assisted Reporting
119(4)
Summary
123(3)
Contemporary Editorial Issues and Problems
126(20)
The Design-Driven Newspaper
129(2)
The Reader as Editor
131(3)
Appealing to Young Readers
134(2)
Readers as Writers
136(1)
News as Information
137(1)
Critics
138(3)
Effects of the New Editorial Philosophy and Approaches
141(1)
Summary
142(4)
Contemporary Business/Management Issues and Problems
146(14)
Promoting Diversity to Meet Changing Demographics
146(3)
Developing Literacy and Promoting Newspaper Reading
149(1)
Electronic Delivery Initiatives and Prospects
150(3)
Other Telecommunications-Based Information Services
153(1)
Advertorial Materials
154(3)
Cost-Controls, Downsizing, and Lowered Financial Expectations
157(3)
Legal and Regulatory Issues and Concerns
160(23)
Advertising Issues
160(1)
Libel Issues
161(3)
Copyright and Trademark Issues
164(2)
Censorship Issues
166(3)
Distribution Issues
169(1)
Employment Issues
170(1)
Environmental Issues
171(3)
Other Safety Issues
174(1)
Taxation Issues
175(1)
Antitrust Issues
176(3)
Competition Problems
177(1)
Acquisition and Merger Problems
178(1)
Summary
179(4)
Appendix: Major Newspaper Groups, 1995
183(12)
Capital Cities/ABC
183(1)
Central Newspapers
183(1)
Chronicle Publishing
184(1)
Copley Press
184(1)
Cox Enterprises
184(1)
Donrey Media Group
185(1)
Dow Jones & Co.
185(1)
Freedom Communications
186(1)
Gannett
186(1)
Harte-Hanks Communications
186(1)
Hearst
187(1)
Hollinger International (American Publishing)
187(1)
Knight-Ridder
187(1)
Lee Enterprises
187(1)
McClatchy Newspapers
188(1)
Media General
189(1)
Media News Group
189(1)
Morris Communication
189(1)
Multimedia
190(1)
New York Times
190(1)
Newhouse Newspapers
190(1)
Park Communications
191(1)
Pulitzer Publishing
191(1)
E.W. Scripps
192(1)
Thomson
192(1)
Times Mirror
193(1)
Tribune
193(1)
Washington Post
193(2)
Glossary 195(12)
Bibliography 207(10)
Index 217

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