The Newspaper Publishing Industry: (Part of the Allyn & Bacon Series in Mass Communication) / Edition 1by Robert G. Picard, Jeffrey Brody
Pub. Date: 11/04/1996
Publisher: Allyn & Bacon, Inc.
This book is designed to provide readers who are interested in newspapers a primer through which they can gain a better understanding of the industry. The book attempts to place social, technological, and economic changes and effects into a context so that readers gain insight into the industry's current situation and its prospects for the future. This book is divided… See more details below
This book is designed to provide readers who are interested in newspapers a primer through which they can gain a better understanding of the industry. The book attempts to place social, technological, and economic changes and effects into a context so that readers gain insight into the industry's current situation and its prospects for the future. This book is divided into three major sections. The first part presents an overview of the nature, scope, and roles of the newspaper industry. The second part of the book offers an overview of the operations of daily and weekly newspapers, focusing on the realities of the business and the process of producing a product that recreates itself daily. Part Three addresses issues that affect the newspaper industry's future. For professionals working in the newspaper publishing industry.
- Allyn & Bacon, Inc.
- Publication date:
- Part of Allyn and Bacon Series in Mass Communication
- Product dimensions:
- 6.01(w) x 9.00(h) x 0.67(d)
Table of Contents
1. Nature and Scope of the Industry.
Newspapers as Manufacturing and Service Companies.
Definition of a Newspaper.
Types of Newspapers.
Number of Papers.
Daily Newspapers Sunday Newspapers Other Categories.
Locations of Daily Newspapers.
2. The Roles of Newspapers as Products and Institutions.
Newspapers as Products and Services.
Newspaper Good/Service Market Elements
* Newspaper Formats
* Parts of the Newspaper
* Multiple Editions
* Total Market Coverage/Non-Duplicating Coverage Products
* Newspaper Geographic Market Elements.
Demand and Substitutability of the Newspaper Product and Service.
Competition between Newspapers.
Newspapers as Employers.
Newspapers as Financial Entities.
* Criticism of Newspaper Groups.
3. Milestones in the Development of the U.S. Newspaper Industry.
General Historical Developments.
Changes in Content and Journalism Styles.
Developments in the Business Aspects of Newspapers.
4. Operations of a Newspaper.
News Services and Syndicates
* Major News and Feature Services.
Ad Sales and Production
* Advertising, Circulation and the Desirability of Newspapers
* Advertising Pricing
* Getting Ads to Newspapers.
* Circulation Pricing
* The Problem of "Churn."
Photography and Graphics Operations.
5. A Day in the Life of a Newspaper.
A Morning Paper's Daily Cycle.
* Early Afternoon
* Early Evening
* Late Evening
* Very Early Morning.
* Day 2-4
* Day 5.
6. Technology and Labor Issues.
Labor in Newspapers.
Computer Technology Changes Newspapers.
Effects on the News and Advertising Work
* Computer Assisted Reporting.
7. Contemporary Editorial Issues and Problems.
The Design-Driven Newspaper.
The Reader as Editor.
Appealing to Young Readers.
Readers as Writers.
News as Information.
Effects of the New Editorial Philosophy and Approaches.
8. Contemporary Business/Management Issues and Problems.
Promoting Diversity to Meet Changing Demographics.
Developing Literacy and Promoting Newspaper Reading.
Electronic Delivery Initiatives and Prospects.
Other Telecommunication-Based Information Services.
Cost-Controls, Downsizing, and Lowered Financial Expectations.
9. Legal and Regulatory Issues and Concerns.
Copyright and Trademark Issues.
Other Safety Issues.
* Acquisition and Merger Problems.
10. Appendix: Major Newspaper Groups, 1995.
Donrey Media Group.
Dow Jones & Co.
Hollinger International (American Publishing).
Media News Group.
New York Times.
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