The Newspaper Publishing Industry: (Part of the Allyn & Bacon Series in Mass Communication) / Edition 1

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This book is designed to provide readers who are interested in newspapers a primer through which they can gain a better understanding of the industry. The book attempts to place social, technological, and economic changes and effects into a context so that readers gain insight into the industry's current situation and its prospects for the future. This book is divided into three major sections. The first part presents an overview of the nature, scope, and roles of the newspaper industry. The second part of the book offers an overview of the operations of daily and weekly newspapers, focusing on the realities of the business and the process of producing a product that recreates itself daily. Part Three addresses issues that affect the newspaper industry's future. For professionals working in the newspaper publishing industry.
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Product Details

Table of Contents


1. Nature and Scope of the Industry.
Newspapers as Manufacturing and Service Companies.
Definition of a Newspaper.
Types of Newspapers.
Number of Papers.
Daily Newspapers • Sunday Newspapers • Other Categories.
Locations of Daily Newspapers.
Newspaper Circulation.
Newspaper Revenue.

2. The Roles of Newspapers as Products and Institutions.
Newspapers as Products and Services.
Newspaper Good/Service Market Elements
* Newspaper Formats
* Parts of the Newspaper
* Multiple Editions
* Total Market Coverage/Non-Duplicating Coverage Products
* Newspaper Geographic Market Elements.
Demand and Substitutability of the Newspaper Product and Service.
Competition between Newspapers.
Newspapers as Employers.
Newspapers as Financial Entities.
Newspaper Groups.
Group Differences
* Criticism of Newspaper Groups.

3. Milestones in the Development of the U.S. Newspaper Industry.
General Historical Developments.
Technical Developments.
Changes in Content and Journalism Styles.
Developments in the Business Aspects of Newspapers.


4. Operations of a Newspaper.
Editorial Operations.
News Services and Syndicates
* Major News and Feature Services.
Advertising Operations.
Ad Sales and Production
* Advertising, Circulation and the Desirability of Newspapers
* Advertising Pricing
* Getting Ads to Newspapers.
Circulation Operations.
Distribution Systems
* Circulation Pricing
*Collection Types
* The Problem of "Churn."
Photography and Graphics Operations.
Business Operations.
Production Operations.
Subsidiary Operations.

5. A Day in the Life of a Newspaper.
A Morning Paper's Daily Cycle.
* Mid-Morning
* Early Afternoon
* Mid-Afternoon
* Early Evening
* Late Evening
* Midnight
* Very Early Morning.
Weekly Newspapers.
Day 1
* Day 2-4
* Day 5.


6. Technology and Labor Issues.
Labor in Newspapers.
Computer Technology Changes Newspapers.
Effects on the News and Advertising Work
* Computer Assisted Reporting.

7. Contemporary Editorial Issues and Problems.
The Design-Driven Newspaper.
The Reader as Editor.
Appealing to Young Readers.
Readers as Writers.
News as Information.
Effects of the New Editorial Philosophy and Approaches.

8. Contemporary Business/Management Issues and Problems.
Promoting Diversity to Meet Changing Demographics.
Developing Literacy and Promoting Newspaper Reading.
Electronic Delivery Initiatives and Prospects.
Other Telecommunication-Based Information Services.
Advertorial Materials.
Cost-Controls, Downsizing, and Lowered Financial Expectations.

9. Legal and Regulatory Issues and Concerns.
Advertising Issues.
Libel Issues.
Copyright and Trademark Issues.
Censorship Issues.
Distribution Issues.
Employment Issues.
Environmental Issues.
Other Safety Issues.
Taxation Issues.
Antitrust Issues.
Competition Problems
* Acquisition and Merger Problems.

10. Appendix: Major Newspaper Groups, 1995.
Capital Cities/ABC.
Central Newspapers.
Chronicle Publishing.
Copley Press.
Cox Enterprises.
Donrey Media Group.
Dow Jones & Co.
Freedom Communications.
Harte-Hanks Communications.
Hollinger International (American Publishing).
Lee Enterprises.
McClatchy Newspapers.
Media General.
Media News Group.
Morris Communication.
New York Times.
Newhouse Newspapers.
Park Communications.
Pulitzer Publishing.
E.W. Scripps.
Times Mirror.
Washington Post.




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