The Next Global Stage: Challenges and Opportunities in Our Borderless World


Globalization is a fact. You can't stop it; it has already happened; it is here to stay. And we are moving into a new global stage.

A radically new world is taking shape from the ashes of yesterday's nation-based economic world. To succeed, you must act on the global stage, leveraging radically new drivers of economic power and growth. Legendary business strategist Kenichi Ohmae—who in The Borderless World, published in 1990, predicted the rise and success of ...

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Globalization is a fact. You can't stop it; it has already happened; it is here to stay. And we are moving into a new global stage.

A radically new world is taking shape from the ashes of yesterday's nation-based economic world. To succeed, you must act on the global stage, leveraging radically new drivers of economic power and growth. Legendary business strategist Kenichi Ohmae—who in The Borderless World, published in 1990, predicted the rise and success of globalization, coining the very word—synthesizes today's emerging trends into the first coherent view of tomorrow's global economy—and its implications for politics, business, and personal success.

Ohmae explores the dynamics of the new "region state," tomorrow's most potent economic institution, and demonstrates how China is rapidly becoming the exemplar of this new economic paradigm. The Next Global Stage offers a practical blueprint for businesses, governments, and individuals who intend to thrive in this new environment. Ohmae concludes with a detailed look at strategy in an era where it's tougher to define competitors, companies, and customers than ever before.

As important as Huntington's The Clash of Civilizations, as fascinating as Friedman's The Lexus and the Olive Tree, this book doesn't just explain what's already happened: It offers a roadmap for action in the world that's beginning to emerge.

  • New economics for a borderless world
    Why Keynes' and Milton Friedman's economics are history—and what might replace them
  • Leveraging today's most powerful platforms for growth
    From Windows to English to your global brand
  • Technology: driving business death—and rebirth
    Anticipating technological obsolescence—and jumping ahead of it
  • Government in the post-national era
    What government can do when nation-states don't matter
  • Leadership and strategy on the global stage
    Honing your global vision and global leadership skills

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Editorial Reviews

From the Publisher

Harvard Business Review's Review of The Next Global Stage

The Next Global Stage:Challenges and Opportunities in Our Borderless World
Kenichi Ohmae
(Wharton School Publishing, 2005)

In the early 1900s, German physicist Werner Heisenberg laid the foundations for quantum mechanics, a set of rules showing that at the subatomic level Newtonian physics was irrelevant. Just as quantum mechanics upstaged Newton, says strategist Kenichi Ohmae, a radical new model is upending old notions about the global economy. In this sprawling book, Ohmae warns that governments, businesses, and leaders that cling to their Newtonian approaches will become irrelevant themselves.

The heart of Ohmae's thesis will be familiar to readers of his previous books, including The Borderless World (1990) and The Invisible Continent (2000): In the new global economy, the nation-state, and the protectionist economic thinking that goes with it, is obsolete. Nation-states have borders, armies, flags, currencies, and a development-stifling instinct to protect their economies from the outside world. As global economic players, they're being displaced by "region states"-borderless centers of vibrant economic activity that welcome global trade and investment, like the Shutoken metropolitan area of Japan and Guangzhou in China.

If the rules of the old economy no longer apply, Ohmae ventures, then neither do the old rules of business. Fair enough. The problem is, he says, no one knows, or can know, what the new rules are: "By the time any rule book or user's manual appears...the 'new rules' will already be obsolete." What business leaders can be sure of, Ohmae argues, is that massive change without requires massive change within. That means wall-to-wall rethinking of corporate mission, strategy, and organization. Companies must cut loose from their "ancestry" and, for instance, compete by selling the very products that threaten them. Clinging to the core, as Kodak did in the face of predation by digital-camera makers, is a recipe for failure in this new age.

Companies must cast off their sentimental attachment to the nation-states where they're headquartered and jettison their hierarchies and old approaches to markets. Their leaders must become visionary facilitators without preconceived attitudes about their roles-ready to embrace even the idea that the best leader may be a team, not an individual. There can be no half measures in this radical transformation, Ohmae says, no testing the waters before taking the plunge.

It's a strong prescription. Unfortunately, this lively book can't, by its own admission, give business readers what they want most: practical advice for competing in the global economy. But it does remind executives to pry their gaze from the present and set it firmly on the future. As Heisenberg well understood, the more doggedly you map where a moving target is, the less you know about where it's headed.

-Gardiner Morse

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Product Details

  • ISBN-13: 9780137043781
  • Publisher: FT Press
  • Publication date: 8/24/2009
  • Pages: 312
  • Sales rank: 941,420
  • Product dimensions: 6.20 (w) x 9.20 (h) x 0.80 (d)

Meet the Author

Kenichi Ohmae, one of world's leading business and corporate strategists, has written over 100 books, including The Mind of the Strategist, The Borderless World, The End of the Nation State, and The Invisible Continent. After earning a doctorate in nuclear engineering from MIT and working as a senior design engineer for Hitachi, he joined McKinsey & Company, rising to senior partner where he led the firm's Japan and Asia Pacific operations. Ohmae currently manages a number of companies that he founded, including Business Breakthrough (a distance learning platform for management education), (a click-and-mortar grocery delivery platform), and Dalian Neusoft Information Services (a BPO platform for data entry in double-bite languages). He is Chancellor's Professor of Public Policy at UCLA, Distinguished Visiting Professor of Korea University and Professor Emeritus at Ewha Women's University in Korea, Trustee and Adjunct Professor of Bond University in Australia, as well as Dean of Kenichi Ohmae Graduate School of Management of BBT University in Japan. In September 2002, he was named the advisor of Liaoning Province and Tianjin City in China.

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Table of Contents


The Plot.


1. The World Tour.

The Curtain Rises.

The World as a Stage.

A Speedy Global Tour.

Meanwhile in Ireland.

Finland: In from the Cold.

What Is the Global Economy?




Measured in Multiples.

2. Opening Night.

The World AG.

Leading the Dinosaur.

The View From the Hotel: Detroit.

Busting the Budget.

Gates to the Future.

14 AG: China.

Putting an “e” in Christmas.

3. The End of Economics.

Reinventing Economics.

Economic Theories That Once Fitted the Times.

New Fundamentals Require New Thinking.

Turning the Taps On and Off.

Deflation and the GDP Deflator.

Interests Rates and Nest Eggs.

Can Physics Help?

A Complex World.

The Curve Ball.

Oscillating Wildly.

Paradigm II.

The Power of Politics.

The Difficulty of Changing Habits.

Uncle Sam Goes Global.

The New Economic Paradigm.


4. Playmakers.

Finding Your Bearings on the Global Stage.

How Nation-States Retard Economic Development.

The Nation-State Fetish.

Strong States.

The Rise of the Region.

Defining the Region-State.

Indian Summers.

Carried Away in China.

Not All Regions Are Created Equal.

Surprising China.



Size and Scale Matter, But Not in a Traditional Way.

Regions Are Gaining Their Deserved Recognition.

Practical Considerations.

What a Successful Region Has to Do.

Branding Places.

The Will to Succeed.

Organizing Regions.

Other Unions.

Free Trade Area or Fortress?

5. Platforms for Progress.

Relentlessly Forward.

Developing Technology Platforms.

Language as Platform.

English Inc.

The Platform Profusion.

Other Platforms.

6. Out and About.

Border Crossings.

Technology: The Fairy Godmother.

BPO: India as a Launch Pad.

Dormant India.

More Than a One-Country Wonder.

BPO as a Platform.

Home Sweet Home.

Myths and Half-Truths.

The View from India.

Reaping the Benefits.

BPO in a Borderless World.

7. Breaking the Chains.

The Portal Revolution.

The Search.

Have You Been Googled Recently?

Paying the Bill: The Payment Revolution.

On the Rails.

Delivery: The Logistics Revolution.

The Arrival of the Micro Tag.

Cool Chains and Fresh Food.


Using Logistics to Solve Bigger Problems.

For Dinner.


8. Reinventing Government.

Disappearing Power.

Beyond Distribution.

Size Matters.

Downsizing and Resizing.

A Vision for Change.

The Japanese Vision.

Mapping the Future.

Visions Versus Mirages.

Government Vision.

Getting Noticed.

Only Educate.

Closing Down Distance.

A New Role for Government.

China: Governing the Ungovernable.

Malaysia’s Corridors of Power.

Singapore’s Appetite for Reinvention.

Swedish Rhapsody.

The Craic of the Irish.

9. The Futures Market.

All Change.

The Technological Future.

Technological Progress Means Death Is a Fact of Business Life.

The Rise of VoIP and Its Impact on Telecoms.

Join the March Early.

The Personal Future.

Embrace Leadership.

Value Information and Innovation.

Embrace Flexibility.

The Corporate Future.

The Homeless Corporation.

Innovation, Inc.

The Adaptive Corporation.

Beyond Hierarchy.

10. The Next Stage.

The Regional Future.

Hainan Island.

Petropavlosk-Kamchatsily, Russia.

Vancouver and British Columbia.


The Baltic Corner.

Ho Chi Minh City, Vietnam.

Khabarovsk, Maritime (Primorye) Province and Sakhalin Island, Russia.

São Paulo, Brazil.

Kyushu, Japan.

11. Postscript.

Reopening the Mind of the Strategist.

Beyond the Daydream.


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