The Nikon Camera in America, 1946-1953

The Nikon Camera in America, 1946-1953

by Michael Wescott Loder
     
 

This work examines the roles that American businesses and photojournalists played in the early overseas marketing of the Japanese-built Nikon camera and its Nikkor optics between 1946 and 1951. Particular attention is paid to the San Francisco-based Overseas Finance and Trading Company, which was the major U.S. importer of Nikon products between 1949 and 1953. The

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Overview

This work examines the roles that American businesses and photojournalists played in the early overseas marketing of the Japanese-built Nikon camera and its Nikkor optics between 1946 and 1951. Particular attention is paid to the San Francisco-based Overseas Finance and Trading Company, which was the major U.S. importer of Nikon products between 1949 and 1953. The work also details the roles of Overseas Finance leaders Hans Liholm and Adolph Gasser in providing marketing and technical guidance to Nikon in the company's formative years.

Product Details

ISBN-13:
9780786432219
Publisher:
McFarland & Company, Incorporated Publishers
Publication date:
02/11/2008
Pages:
227
Product dimensions:
10.00(w) x 7.00(h) x 0.52(d)
Age Range:
3 Months

Meet the Author

Michael Wescott Loder was the campus librarian at Ciletti Memorial Library, Schuylkill Campus, Pennsylvania State University for twenty-five years. He is retired and lives in Kutztown, Pennsylvania.

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