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The Number: A Completely Different Way to Think About the Rest of Your Life

The Number: A Completely Different Way to Think About the Rest of Your Life

by Lee Eisenberg

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Do you know your Number? What happens if you don't make it to your Number? Do you have a plan? The Number is no ordinary finance book—it offers an intriguing and entertaining tour of weath gurus, life coaches, and financial advisers, and our hopes and fears for the future. The result is a provocative field guide to your psyche and finances and an urgently useful


Do you know your Number? What happens if you don't make it to your Number? Do you have a plan? The Number is no ordinary finance book—it offers an intriguing and entertaining tour of weath gurus, life coaches, and financial advisers, and our hopes and fears for the future. The result is a provocative field guide to your psyche and finances and an urgently useful book for anyone over thirty.

The often-avoided, anxiety-riddled discussion about financial planning for a secure and fulfilling future has been given a new starting point in The Number by Lee Eisenberg. The buzz of professionals and financial industry insiders everywhere, the Number represents the amount of money and resources people will need to enjoy the active life they desire, especially post-career. Backed by imaginative reporting and insights, Eisenberg urges people to assume control and responsibility for their standard of living, and take greater aim on their long-term aspirations.

From Wall Street to Main Street USA, the Number means different things to different people. It is constantly fluctuating in people’s minds and bank accounts. To some, the Number symbolizes freedom, validation of career success, the ticket to luxurious indulgences and spiritual exploration; to others, it represents the bewildering and nonsensical nightmare of an impoverished existence creeping up on them in their old age, a seemingly hopeless inevitability that they would rather simply ignore than confront. People are highly private and closed-mouthed when it comes to discussing their Numbers, or lack thereof, for fear they might either reveal too much or display ineptitude.

In The Number, Eisenberg describes this secret anxiety as the “Last Taboo,” a conundrum snared in confusing financial lingo. He sorts through the fancy jargon and translates the Number into commonsense advice that resonates just as easily with the aging gods and goddesses of corporate boardrooms as it does with ordinary people who are beginning to realize that retirement is now just a couple of decades away. Believing that the Number is as much about self-worth as it is net worth, Eisenberg strives to help readers better understand and more efficiently manage all aspects of their life, money, and pursuit of happiness.

Editorial Reviews

Publishers Weekly
Eisenberg's arc through life could be used to define the baby boom. In the 1970s, he coined the term power lunch; in the 1980s, he edited Esquire and invented rotisserie baseball. In the 1990s, he wrote books on finding the good life through golf and fishing, and at the end of the decade, he joined an Internet retailer. These days, he's thinking about retirement, particularly about his Number: the amount of money he'd need to have socked away in order to be confident that his postretirement life would meet his expectations. Everyone's Number is different, Eisenberg says, and though his book is not an especially useful financial guide, it isn't really meant as a how-to. Instead, it provides an illuminating and charmingly written consideration of an aging generation's retirement worries and of the investment business designed to profit from them. Heartfelt discussions of goals, health and health care, "downshifting" to enjoy life while spending less money and the meaning of postretirement life pepper its pages. Financial planners are interviewed, partly to get information about savings and investment, but mostly to explore the meaning of the field and the type of people who practice it. A few of Eisenberg's chapters feel scattershot, but his perceptive analyses of real and fictional people's financial hopes and strategies will inspire readers to reconsider their Numbers and their methods for investing. BOMC Alternate. (Jan.) Copyright 2005 Reed Business Information.

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Read an Excerpt


Making Hay

In the early spring of 2004, I ended a five-year stint at a job I never could have imagined, in a part of the world that was never part of the plan. The unexpected detour started with a phone call on a cold winter afternoon. At that moment I was half in, half out of the workplace-downshifting, as it's called these days. My wife, Linda, our two young kids, and I were living a comfortable life in a pleasant New York suburb. A few days a week I worked on articles and a book. On the other days I hopped the Metro North line to Manhattan, where I had a consulting arrangement at Time Inc. My job there was to think up blue-sky projects for Time magazine. I spent my hours brainstorming ideas for special issues and new projects such as a newsweekly for grade school kids. But during those morning and evening commutes I secretly agonized over whether I had enough money socked away to be so casually employed.

I was worried about the Number.

The man on the phone was the vice chairman of Lands' End, at the time a public company with revenues approaching two billion dollars. Lands' End meant very little to me. Like many occasional customers, I viewed it as interchangeable with its archrival, L.L.Bean. Both sold sturdy preppy clothing, canvas tote bags, and goose-down everything else. But I did know that Lands' End was admired for its folksy phone operators, who dispensed friendly service from a little town in the Midwest.

The vice chairman wondered whether I'd have even a remote interest in flying to Madison, Wisconsin, then trekking out to company headquarters in Dodgeville, a tiny hamlet some forty miles west of the capital. Was he smoking prairie weed? The idea of me in the pajama game was surreal. The closest I'd ever come to the garment trade was back when I edited Esquire. I was obliged to take regular trips to Paris and Milan, where I schmoozed menswear designers from Armani to Zegna. Esquire depended on the men's clothing industry for much of its advertising. Fashion pages were its commercial lifeblood. Nonetheless, I regarded these trips as delightful boondoggles, days of wine and risotto. Once back at the office, and until I longed again for a steamy bowl of brodetto, the menswear pages dropped to the bottom of my priority list. I didn't know a placket from a mitered yoke.

As for Wisconsin, had you shown me a map, put a pistol to my head, and asked me to identify the state, I would have straightaway pointed to Minnesota…

When I told my wife about the Lands' End call, she put on her L.L.Bean barn coat and, without saying a word, took the dog for a walk. She was gone for so long I began to wonder if she'd left me. Wisconsin? Why not Uzbekistan? Iceland? At the time we believed we had just settled down for the long term. And the reasons to stay put were overwhelming.

We were, first of all, well into the middle of middle age. I was fifty-two, my wife a few years younger. We had kids who were just seven and nine; we felt strongly that they should grow up rooted to a place. We had chosen the place after much torturous thought and planning.

Second, all of our friends, as well as my wife's family, lived in and around New York. The only person in Wisconsin whose name I could immediately recall was Brett Favre, and my wife had never heard of him.

Third, we'd pretty much come to accept that our professional years were winding down. Why fight the clock? The graceful thing to do was exactly what we were doing-surrender to part-time, then no time, careers.

Fourth, we had just renovated a house barely thirty minutes from midtown, turning its ample garden into just one of the many things we loved about the place.

Fifth, like everyone else we knew, we had aging parents who'd doubtless need more care in the years ahead. Wisconsin would take us very far away. Why even think about turning our lives inside out at this stage?

This book is about money, but ultimately it's about the life you want, the life you don't, and the costs of each.

For tens of millions of middle-aged travelers, this is an odd moment, riddled with paradoxes. We are at once old and young, parents and kids, generally prosperous yet uneasy. For me, this moment evokes a memory-late afternoon, back when I watched the Phillies play in the final years of decrepit Connie Mack Stadium. I remember how the shadows sliced across the diamond, moving closer and closer to home plate until half the field was in bright sunlight, the other in gathering darkness. It was a really weird time of day.

Meet the Author

Lee Eisenberg, most recently the author of Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (2013). The Number was a New York Times bestseller and was cited by Business Week as one of the best books of the year. Eisenberg is also the former editor in chief of Esquire. Under his stewardship the magazine won National Magazine Awards across a number of writing and design categories. He currently lives in Chicago.

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