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The Observational Research Handbook
Marketplace (New and Used)
Hardcover (New Edition)
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Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase
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2000 Hardcover VG-/VG; some highlighting
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Hardcover. Ex-Library with associated markings; text proper is clean. Jacket in library mylar. Great condition, just a former library book. Very mild wear. Binding solid and
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Hardcover. Faint stamp fore edge text block otherwise clean. Upper corners lightly bumped. Jacket edge worn but has no tears. Binding solid and square.
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Hardcover without jacket. Unmarked. Very mild wear. Binding solid and square; corners sharp.
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Good Some may have high-lighting or writings, some are ex-library.
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Very Good Very nice copy.
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Overview
Makers of consumer goods—from shampoo to ice cream, from toothbrushes to plastic storage bags, from home comupters to lawn mowers—want to know how their products are really used by buyers. For example, how many dollops of styling mousse does the average user put in her hair to achieve a satisfactory hold? What constitutes a fresh smelling load of laundry? How does a pot full of spaghetti noodles need to look, feel, and smell in order for the average consumer to consider it cooked? Beyond test kitchens, focus group studies, and surveys, few qualitative research techniques have allowed marketers and manufacturers to gain a profound understanding of how consumers truly use a product once they get it home from the store. ...