The Official Success Guide: Insider Tips and Strategies for Sourcing Products from the Worlds Largest B2B Marketplace


The official guide to making a bundle buying and selling through, the world's largest online B2B marketplace is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available.

The Official Success Guide shows ...

See more details below
$19.19 price
(Save 23%)$24.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Hardcover)
  • All (12) from $13.57   
  • New (8) from $13.56   
  • Used (4) from $19.18   


The official guide to making a bundle buying and selling through, the world's largest online B2B marketplace is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available.

The Official Success Guide shows you how to ramp up your business or build an entirely new business, using the brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud.

• An answer-packed guide for all your questions about doing business through

• Officially licensed and supported by, this is the only guide you need

• Includes inspirational profiles of people who have used successfully to launch new businesses or revive old ones

• The first and only step-by-step guide to using effectively gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use safely and profitably.

Read More Show Less

Product Details

  • ISBN-13: 9780470496459
  • Publisher: Wiley
  • Publication date: 11/16/2009
  • Edition number: 1
  • Pages: 246
  • Sales rank: 983,711
  • Product dimensions: 5.90 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Debra Schepp and Brad Schepp are widely respected e-commerce experts who have also written money-making books for users of Amazon and eBay. They conduct seminars on eBay selling and have been featured in such media outlets as Life, Good Housekeeping, and Entrepreneur magazines.

Read More Show Less

Table of Contents

Foreword Jack Ma, Founder of


About the Authors.


Part I The Opportunity.

Chapter 1 Opens the Door to Global Trade.

First a Little History.’s Corporate Goals and Values.’s Six Core Values. Today. Corporate Structure.’s Programs, Tools, and Events.’s 2008 e-Business Champion of the Year: Gene Rumley.

Chapter 2 International Sourcing: This Isn’t Kansas Anymore.

International Sourcing: Your Challenge and Promise.

Your First Sourcing Decision.

Let’s Put First Things First.

Get a Tax ID Number and Register Your Business.

Develop Your Product Idea.

Build Your Prototype.

Create and Test-drive Your Business Plan.

Create a Business Calendar.

Product Sourcing Basics.

Calculate Your Budget.

Safety Checks for Sourcing Products.

Sourcing Internationally: New Challenges and Rewards.

Leaving Kansas: Opens a World of Opportunity.

Importing Your Products.

Chapter 2 Checklist.

Chapter 3 Keys to Successful Importing.

Your Education Begins.

Your Partner’s Responsibilities and Your Own.

Terms You Need to Know.

Standards, Certifications, and Regulations.

Partners Who Can Help You.

Who Are the Major Players?

Can You Keep It Simple?

Chapter 3 Checklist.

Part II Putting to Work for You.

Chapter 4 The Web site.

Let’s Start at the Home Page.

Trade with the World.

Keep Scrolling.

Inspirational Success Stories. Partners.

Don’t Underestimate the Bottom of the Page.

Let’s Get You Registered.

Download TradeManager.

A Tour of’s Links.




My Alibaba.

Help.’s Search Engine.

Chapter 4 Checklist.

Chapter 5 Finding Business Partners.

You Are the Boss, So It’s All Up to You.

Education through Experience.

Establish Realistic Expectations for Your Suppliers.

Set Criteria for Your Products Themselves.

Build In Your Own Safety Checks.

Fraud: Forewarned Is Forearmed.

Qualify and Identify.

Qualify and Legitimize.

Let’s Find Some Manufacturers.

Searching for Partners.

Posting a Buying Lead.

Those First Few E-mails.

Vetting Prospective Partners.

Do You Like Their Attitudes?

Quantify Them to Qualify Them.

Communication, Communication, Communication!.

Should You Travel to China or Anywhere Else?

Chapter 5 Checklist.

Chapter 6 Working with Your Suppliers.

A Two-sided Partnership. Can Help You Learn.

Getting Your Products Right.

Get Graphic.

Ask for Samples.

What to Do When Things Go Wrong.

Chapter 6 Checklist.

Chapter 7 Closing the Deal.

Getting the Details Right.

Your Pro Forma Invoice.

Payment Schedules and Options.

Spread Out Your Payments.

Wire Transfers.

Escrow Services.

Letters of Credit.

Shipping Details.

Forge Good Relationships.

Bill of Lading: The Final Document.

Chapter 7 Checklist.

Chapter 8 Safe Trading.

Educate Yourself.’s Safety & Security Center.

Safe Trading Forums.

Other Web-based Resources You Can Use.

Keeping Your Computer Safe.

Security Help Available through

Create Your Own Sign-in Seal.

E-mail Fraud.

Trojans and Viruses.

Protecting Your Computer.

Chapter 8 Checklist.

Chapter 9 Keeping the Pipeline Full.

Your Customers Will Change Your Business.

Your Partnerships Will Change Your Business.

When You Are Ready to Travel, Get In Touch.

Your Expertise Will Change Your Business.

What Will You Do with Your Expertise?

Turn Those Tables and Sell to the World.’s Selling Links and My Alibaba Selling Tools.

Now Is the Time to Consider a Paid Account.

Your Uncle Sam Stands Ready to Help.

Chapter 9 Checklist.

Part III Success Stories.

Gene Rumley—Bell Performance, Inc..

Valarie Moody—

Allison Taylor—Jack Webster, Inc..

Mary Miller Pembleton and Gregg Pembleton—Thumball by Answers In Motion, LLC.

Joshua Crumbaugh—Platinum Mortgage, Inc..

Valerie Johnson—Big Feet Pajama Company.


Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted January 14, 2010

    No text was provided for this review.

  • Anonymous

    Posted November 16, 2009

    No text was provided for this review.

  • Anonymous

    Posted August 27, 2010

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)